Wheat Field Dream

Grand Joy

Grand Joy Holdings Group Co., Ltd. (" Grand Joy Holdings") is the only real estate management platform of COFCO. COFCO is one of the 16 central enterprises identified by the State-owned Assets Supervision and Administration Commission (SASAC) with real estate as its main business. In 2018, its assets ranked 122nd among the world's top 500 enterprises. Shenzhen Baoheng (Group) Co., Ltd., the predecessor of Grand Joy Holdings, was listed on the Shenzhen Stock Exchange on October 8, 1993 (stock code: 000031.SZ). It was acquired by COFCO in 2005 and renamed COFCO Real Estate (Group). Co., Ltd., and completed major asset restructuring in early 2019, formed the “A-control red chip” structure, which owns Grand Joy Real Estate Co., Ltd. (stock code: 00207.HK) listed on the Hong Kong Stock Exchange. Grand Joy Holdings adheres to the development model of “two-wheeled dual-core”, with two-wheel drive of “holding + sales”, and steady development; with dual-core empowerment of “product + service”, it constantly creates new value growth points. Grand Joy Holdings positions the strategic direction of “City Operators and Better Life Service Providers” and shoulders the corporate mission of “creating sustainable value for the city and pursuing sustainable happiness”, striving to become a better life creator of the city with more sustainable development capabilities. . Grand Joy Holdings continues to drive multi-camera stereo linkage to help urban upgrades and services. The business covers commercial, residential, industrial real estate, hotels, office buildings, long-term rental apartments, property services and other fields, and is located in Beijing, Shanghai, Shenzhen, Chengdu, Hangzhou, Nearly 30 first- and second-line core cities in Xi'an, with total assets exceeding 170 billion yuan, have built a “Great Joy” ecosystem with rich types of business, perfect urban layout, balanced asset structure and a set of people's beautiful life scenes. In the field of commercial real estate, Grand Joy Holdings has successfully built three product lines of Grand Joy, Dayue Chunfeng and Xiangyun Town. The brand positioning is fashionable and trendy, with young middle-class and mature middle-class as the core customer group, through continuous innovation and offline. The scene experience and big data system have achieved refined operation. Now it has been deployed in more than 10 cities across the country. The total number of operations and projects under construction is over 20, which has become the star force leading the urban residents' consumption and lifestyle upgrading. In the field of residential real estate, Grand Joy Holdings has successfully built the four branded residential product lines of the nickname series, Xiangyun series, Jinyun series and Hongyun series with the product concept of “Yue see the beauty of life”, with high quality living space and service. To meet the longing for a better life in different stages of life. The project layout includes more than 20 cities including Beijing, Shanghai, Shenzhen, Wuhan, Sanya and Xi'an. In the field of innovative development and high-quality investment in industrial real estate, office buildings, hotels, long-term rental apartments, Grand Joy Holdings aggregates cross-industry resources, creates a win-win business environment, and provides quality assurance for national key strategic industries such as science and technology and health. The unique 3C intelligent operation system helps the enterprise to operate efficiently, promotes the continuous improvement of the value of the property and the region; innovatively builds the Le Joy Hotel brand to provide a personalized living experience for the business elites; The policy is to launch a long-rental apartment brand, Le Fun, to meet the needs of residents to rent and live. Standing at the new development starting point, Grand Joy Holdings will continue to implement high-quality development concepts, enhance its core competitiveness and profitability, achieve in-line growth, and create a constant source of value for shareholders, customers and employees. Going forward with a better life, moving forward with urban development, and moving forward with the dream of the times.