MoleCola 90.60.90
MoleCola 90.60.90 Bottle by Luciano Aiello and Marco Gallo - Curve Studio is a winner of the 2019 Bronze A' Design Award in Packaging Design.
MoleCola 90.60.90 is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkMoleCola 90.60.90 Bottle
A bottle for the Italian cola that speaks about Italy and Italian style. The shape of 90.60.90 plays with charming and curvy lines like the ones of Italian divas of 50’s and 60’s. In its silhouette you can easily recognize thin waist and round hips that evoke actresses like Sofia Loren. Moreover Italy means also fashion, that’s why the surface is finished like tweed, the cap is like a hat, the label reminds a belt. 90.60.90 is an exclusive bottle that enhances the peculiarities of the drink and that brings together aesthetics and functionality thanks to the unique ergonomic and non-slip finish
Featured Design
MoleCola 90.60.90 by Luciano Aiello and Marco Gallo - Curve Studio
Core Functionality
Bottle
Accolades
Packaging Design Award Winner in 2019.
Bronze Winner
MoleCola 90.60.90 Bottle
MoleCola 90.60.90 is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. MoleCola 90.60.90 is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. MoleCola 90.60.90 splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Luciano Aiello and Marco Gallo - Curve Studio
The agency has worked on campaigns for a number of clients in different sectors. In 2013, Curve Creative Studio worked on a campaign for Martini & Rossi’s 150th Anniversary, for which it collaborated with artist Kurt Perschke, who was working on his RedBall project at the time. The agency has also worked on the branding of Lentini's Pizza & Restaurant in Turin Curve Studio has worked with Uber, Ferrero, Airbnb, FCA Italy, Esselunga, Compagnia di San Paolo and Museum Card Association Abbonamento Musei Piemonte Torino. In 2017 the agency worked with Italian brand Molecola and designed the new bottle Molecola 90-60-90, the first 100 % cola of Italy. The characteristics of the product are inspired by classic elements of Italian culture... fashion, style and screen divas such as Sofia Loren. The resulting bottle is a seductive shape with a woven texture, imprinted into the glass, reminiscent of a high fashion dress. In 2018 won two International Design Awards (IDA) Gold Prizes in Los Angeles.
View Winner ProfileWinner Client
MoleCola
MoleCola is the first 100% Italian Cola. Born in Turin, Italy Molecola aims to show to the world the excellence of Made In Italy. The aim of the project was to create an iconic bottle for Molecola, a 100% Italian cola. Curve Studio has decided to take some inspiration from the Italian’s style: fashion, elegance, cinema actresses such as Sofia Loren. The final result is a bottle with sexy and sinuous shapes. The finish of the glass Is a clear reference to fabric texture. The details make the difference, as in fashion.
Read The Inside Story
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MoleCola 90.60.90 BottleResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing MoleCola 90.60.90 as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the MoleCola 90.60.90 Bottle's unique features, innovation, and impact.
Media Showcase
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MoleCola
"MoleCola 90.60.90 Bottle" - Bronze A' Design Award Winner
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