MiLLi SECOND
MiLLi SECOND Measure by Hidebumi Yamaguchi is a winner of the 2017 Platinum A' Design Award in Art and Stationery Supplies Design.
MiLLi SECOND is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs.
Explore This Amazing WorkMiLLi SECOND Measure
The casing of the millisecond metal tape measure and fiber measure is manufactured by milling aluminum ingots with the utmost precision. The two-sided body boasts shell-like indentations on both sides. This offers the user greater comfort as the fingers lie neatly in the indentations. The designer’s objective was not only to consider the shape of the measuring tape as an object, but also to consider how it might be both used as a tool and carried.
Featured Design
MiLLi SECOND by Hidebumi Yamaguchi
Core Functionality
Measure
Accolades
Art and Stationery Supplies Design Award Winner in 2017.
Platinum Winner
MiLLi SECOND Measure
MiLLi SECOND is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. MiLLi SECOND exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. MiLLi SECOND is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Winner Client
Takeda Inc.
The MiLLiSECOND is 1second block of the 1000 minutes, that means "a moment". In a moment, the value to be appealing and in a moment, the product to be appealing. In life, it is a brand that we wish we do would like to offer you "a moment"
Read The Inside Story
Discover in-depth story of the MiLLi SECOND, a Measure designed by the highly esteemed Hidebumi Yamaguchi, awarded with the very prestigious A' Art and Stationery Supplies Design Award. Explore more about the intricate details and the story behind this unique Measure now.
MiLLi SECOND MeasureResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing MiLLi SECOND as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the MiLLi SECOND Measure's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to MiLLi SECOND at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning MiLLi SECOND Measure.
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Takeda Inc.
"MiLLi SECOND Measure" - Platinum A' Design Award Winner
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