Safe - Urban Beachwear
Safe - Urban Beachwear Rebranding by Max Bosio - Nascent Design team is a winner of the 2017 Golden A' Design Award in Graphics, Illustration and Visual Communication Design.
Safe - Urban Beachwear is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkSafe - Urban Beachwear Rebranding
The graphic design reflects everywhere a clean, elegant and minimal style. The project has been developed via multidisciplinary approach. All the communication materials have been ideated with the new visual identity: more effective, more distinctive and recognazible. So the lookbook and the product catalogue have a new identity that reflect the new nature of Safe: a brand storyteller, emotional and expressive. The airplane ideogram even when used individually, becomes the unmistakable icon of the company.
Featured Design
Safe - Urban Beachwear by Max Bosio - Nascent Design team
Core Functionality
Rebranding
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2017.
Golden Winner
Safe - Urban Beachwear Rebranding
Safe - Urban Beachwear is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Safe - Urban Beachwear is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Safe - Urban Beachwear creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Client
Safe Milano
Safe is a swimwear brand born in 2014 from the smart intuition of three friends from Milan. After several trips together around the world, they got their inspiration from a series of events: every time they went somewhere, someone lost their personal belongings – keys, sunglasses or documents. It’s in thailand that the brand idea came to life. Safe stands for that sense of security, knowing your pockets sealed and feeling free to enjoy amazing trips and experiences. It was simple – just make the practical essential and zip up your life with “safe.” Saying that if the side pockets of their swimsuit had zippers, all those important things would then be “SAFE!”. After start up phase, they understood they need an image more distinctive and strong for a repositioning on the place market. So, the starting point was the study and design of the new logo. The distinguishing feature of the logo is the new ideogram: an airplane. Looking for something evocative of the story of brand: a story made of several trips and experiences together all around the world.
Read The Inside Story
Discover in-depth story of the Safe - Urban Beachwear , a Rebranding designed by the highly esteemed Max Bosio - Nascent Design team, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Rebranding now.
Safe - Urban Beachwear RebrandingResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Safe - Urban Beachwear , including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Safe - Urban Beachwear Rebranding.
Press Releases
Read the official press release announcing Safe - Urban Beachwear as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Safe - Urban Beachwear Rebranding's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Safe - Urban Beachwear at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Safe - Urban Beachwear Rebranding.
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Safe Milano
"Safe - Urban Beachwear Rebranding" - Golden A' Design Award Winner
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Designer's Portfolio
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