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National Essence

National Essence Environmental Poster by Lin Ding is a winner of the 2017 Silver A' Design Award in Graphics, Illustration and Visual Communication Design.

National Essence is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.

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National Essence Environmental Poster  by Lin Ding Silver Graphics, Illustration and Visual Communication Design Award Winner 2017

National Essence Environmental Poster

This series poster reflect Chinese haze pollution problem. The design show the state of Chinese national culture image under the haze. The Chinese traditional culture image, rare animal, world heritage, literary novel character are the protagonists of the poster. The essential purpose of design is calling on the Chinese government and individuals to pay more attention to environmental problems especial haze.

National Essence Environmental Poster  by Lin Ding Silver Graphics, Illustration and Visual Communication Design Award Winner 2017
Silver Graphics, Illustration and Visual Communication Design Award Winner 2017 National Essence Environmental Poster
National Essence designed by Lin Ding
National Essence - Silver Graphics, Illustration and Visual Communication Design Award Winner
Lin Ding's National Essence Environmental Poster
Silver Graphics, Illustration and Visual Communication Design Award Winner 2017 National Essence Environmental Poster
National Essence designed by Lin Ding
National Essence - Silver Graphics, Illustration and Visual Communication Design Award Winner
Lin Ding's National Essence Environmental Poster

Featured Design

National Essence by Lin Ding

Core Functionality

Environmental Poster


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Silver Winner

National Essence Environmental Poster

National Essence is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. National Essence is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. National Essence is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.


Winner Designer

Lin Ding

Lin Ding

She is a senior GUI designer in Samsung electronics (CHINA) R&D centre. she provided creative concepts and successful mass production support for Samsung multi-platform products, and deeply involved in Samsung's TV Smart Hub concept. She provided efficient GUI project management for GUI team work.

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Winner Client

SRC (NanJing) UX LAB

SRC (NanJing) UX LAB

Created in 2005, the only UX division of Samsung R&D center in China. Cover entire UX process from user research to mass production and usability evaluation. 17 members’ education background include HCI, visual expression, industrial design, psychology, social science, etc. We provide complete design solution. We dig deeply into Chinese market, product and user. We try to improve product value through design. Cross-platform and multi-device UX design experience made us to deliver better product and give us wider perspective.


Winner Brand

SAMSUNG (CHINA) R&D CENTRE

Samsung Electronics (China) R & D center was established in 2004, the Department of Samsung Electronics Institute of China's full investment in the only research institute.

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National Essence Environmental Poster  by Lin Ding Silver Graphics, Illustration and Visual Communication Design Award Winner 2017

Read The Inside Story

Discover in-depth story of the National Essence, an Environmental Poster designed by the highly esteemed Lin Ding, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Environmental Poster now.

National Essence Environmental Poster

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Press Kit Downloads

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Press Releases

Read the official press release announcing National Essence as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the National Essence Environmental Poster's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to National Essence at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning National Essence Environmental Poster.


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SRC (NanJing) UX LAB, the brand behind Lin Ding's award-winning work National Essence Environmental Poster, exemplifies the success that graphics, illustration and visual communication design brands can achieve through the A' Design Award. By winning the Silver A' Design Award, SRC (NanJing) UX LAB has demonstrated its commitment to good design, innovation, and creative excellence.
SRC (NanJing) UX LAB

"National Essence Environmental Poster" - Silver A' Design Award Winner


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