The Reflection Room
The Reflection Room Installation by Beck Storer and Paul Meeuwsen is a winner of the 2017 Silver A' Design Award in Fine Arts and Art Installation Design.
The Reflection Room is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkThe Reflection Room Installation
Inspired by the colour red, which symbolises good fortune in Chinese Culture, The Reflection Room is a spatial experience that has been created entirely out of red mirrors to create an infinite space. Inside, typography plays the role of connecting the audience to each of the Chinese New Year’s main values and prompts people to reflect on the year that has been and the year ahead.
Featured Design
The Reflection Room by Beck Storer and Paul Meeuwsen
Core Functionality
Installation
Accolades
Fine Arts and Art Installation Design Award Winner in 2017.
Silver Winner
The Reflection Room Installation
The Reflection Room is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. The Reflection Room is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. The Reflection Room is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
Beck Storer and Paul Meeuwsen
Beck is the founder of The Cutaway - a creative studio that explores cultural storytelling in the public space to connect people to places and craft messages of meaning and value. Combining her love for design, technology and craft, her work challenges the curious and presents visual stories in the public space that are compelling and memorable. Her career spans over 20 years in the communication design industry, with her work being peer reviewed receiving numerous international awards. Her projects are vast, applying her sharp creativity through a wide range of disciplines including brand strategy, art direction and public art activations. A driver for challenging the way we see design and it’s role in our world, she shares everything she knows as a leader in industry led design education and has lectured and developed post graduate design courses in the Australian academic environment.
View Winner ProfileWinner Client
Emporium Melbourne
Emporium Melbourne is the largest Australian designer retail precinct in the country.It's 225 stores provide a fusion of fashion, culture, food and art. It features a mix of Australian and International designers, innovative concept and flagship stores, plus world class architecture.
Read The Inside Story
Discover in-depth story of the The Reflection Room, an Installation designed by the highly esteemed Beck Storer and Paul Meeuwsen, awarded with the very prestigious A' Fine Arts and Art Installation Design Award. Explore more about the intricate details and the story behind this unique Installation now.
The Reflection Room InstallationResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for The Reflection Room, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning The Reflection Room Installation.
Press Releases
Read the official press release announcing The Reflection Room as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the The Reflection Room Installation's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to The Reflection Room at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning The Reflection Room Installation.
Elevate Your Fine Art Brand with the A' Design Award
Gain Global Recognition, Boost Credibility, and Attract New Customers and Media to Your Fine Arts and Art Installation Design
- Showcase your best fine arts and art installation design work to a global audience
- Gain credibility and trust with prestigious awards
- Benefit from extensive media coverage and exposure
- Attract new customers and partners
- Receive expert feedback and evaluation
Emporium Melbourne
"The Reflection Room Installation" - Silver A' Design Award Winner
Discover Now
Designer's Portfolio
Explore other works by Beck Storer and Paul Meeuwsen
Beck Storer and Paul MeeuwsenJoin A' Design Award
Feel Good with A' Design Award : It's completely FREE to sign up for an account, Without any obligations to upload a design or nominate a work. Uploading your work is FREE, and you keep your copyrights. Getting a Preliminary Score is FREE and confidential, with no obligations to nominate. If you decide to nominate, there's a one-time fee to have your work voted by grand jury panel. If you win, there are no contractually obliged "winner fees". The comprehensive A' Design Prize is provided FREE to winners!
Sign-Up for Free Now Discover A' Design PrizePreliminary Deadline Ends in:
Don't miss the opportunity to get a FREE Preliminary Score for your design!
Get Your Free Preliminary Score NowRegister now to receive:
- Indicative and free preliminary scores
- Additional jury feedback and suggestions
- Opportunity to improve your presentation
The registration process is simple:
- Create a free account
- Upload your design for free
- Receive your Preliminary Score within a few days