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Magic Jelly

Magic Jelly Swallowing Aid by Atsuko Fukui is a winner of the 2017 Silver A' Design Award in Medical Devices and Medical Equipment Design.

Magic Jelly is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.

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Magic Jelly Swallowing Aid by Atsuko Fukui Silver Medical Devices and Medical Equipment Design Award Winner 2017

Magic Jelly Swallowing Aid

The world's first Swallowing Aid Jelly covers up the medicine and delivers it to stomach safely and smoothly while masking the taste and smell of the medicine. It enables patients to swallow multiple pills at once without clogging up the throat. Medicine is designed to take with water to prevent the interference with medicine efficacy, and to dissolve completely in the stomach. Magic Jelly which is made of natural ingredients works exactly as same as taking medicine with water. Magic Jelly containes no sugar, no allergens, low in calories, no artificial color or additives.

Magic Jelly Swallowing Aid by Atsuko Fukui Silver Medical Devices and Medical Equipment Design Award Winner 2017
Silver Medical Devices and Medical Equipment Design Award Winner 2017 Magic Jelly Swallowing Aid
Magic Jelly designed by Atsuko Fukui
Magic Jelly - Silver Medical Devices and Medical Equipment Design Award Winner
Atsuko Fukui's Magic Jelly Swallowing Aid
Silver Medical Devices and Medical Equipment Design Award Winner 2017 Magic Jelly Swallowing Aid
Magic Jelly designed by Atsuko Fukui
Magic Jelly - Silver Medical Devices and Medical Equipment Design Award Winner
Atsuko Fukui's Magic Jelly Swallowing Aid

Featured Design

Magic Jelly by Atsuko Fukui

Core Functionality

Swallowing Aid


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Silver Winner

Magic Jelly Swallowing Aid

Magic Jelly is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Magic Jelly is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Magic Jelly is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.


Winner Designer

Atsuko Fukui

Atsuko Fukui

As a pharmacist and Pharm.D., the designer invented the products from consumer’s stand point. She had made sure of the safety and effectiveness of the product first as a priority, then cultivated a new market category specifically for this product. She proudly present her product to the world. She have a strong will to accomplish goals, and value communicating and the network relationship with people.

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Winner Client

Ryukakusan Co., Ltd.

Ryukakusan Co., Ltd.

Ryukakusan is a pharmaceutical manufacturing company known as its bestselling family medicine. Back in the late Edo era in Japan, more than 200 years ago, the doctor for local lord in Akita Domain invented cough medicine for his master who was suffering from asthma. According to the local history book, it lessened the symptom of the master immediately. That was the origin of Ryukakusan as a company we well as a product. The doctor who invented this medicine was the ancestor of the current president of the Fujii family. For over 2 centuries, the secrecy of the production method has been passed down to successive generations within them. At the time of Meiji Restoration, along with the abolition of the domain, the medicine was granted to the family of Fujii. In 1871, the family established the business at the present location at Kanda, Tokyo. Then, 20 years later, the product's remedy of fine powdered formula was finalized. Soon after, Ryukakusan gained popularity as a cough medicine among people in Japan. After the World War II Ryukakusan was known among Asian countries and the import trading started. Over time, Ryukakusan had established itself as a throat specializing company. Among other popular products are: Ryukakusan Direct, Ryukakusan Throat Refreshing Candy, Swallowing Aid Jelly. They also manufacture ethical drugs. Currently, the company has 120 employees and owns a well facilitate factory in Chiba prefecture, Japan. The 8th generation of the president Fujii still maintains the traditional family owned company style, and will continue to be so with the pride and obligation.


Winner Brand

Ryukakusan

Ryukakusan

Ryukakusan is Japanese pharmaceutical manufacturing compamy, with more than 200 years of history. The company manufactures home medicines as well as ethical medicines and food such as candy. The company is known as a throat specializing company.

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Magic Jelly Swallowing Aid by Atsuko Fukui Silver Medical Devices and Medical Equipment Design Award Winner 2017

Read The Inside Story

Discover in-depth story of the Magic Jelly, a Swallowing Aid designed by the highly esteemed Atsuko Fukui, awarded with the very prestigious A' Medical Devices and Medical Equipment Design Award. Explore more about the intricate details and the story behind this unique Swallowing Aid now.

Magic Jelly Swallowing Aid

Resources for Journalists

Press Kit Downloads

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Press Releases

Read the official press release announcing Magic Jelly as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Magic Jelly Swallowing Aid's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to Magic Jelly at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Magic Jelly Swallowing Aid.


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Ryukakusan Co., Ltd., the brand behind Atsuko Fukui's award-winning work Magic Jelly Swallowing Aid, exemplifies the success that medical devices and medical equipment design brands can achieve through the A' Design Award. By winning the Silver A' Design Award, Ryukakusan Co., Ltd. has demonstrated its commitment to good design, innovation, and creative excellence.
Ryukakusan Co., Ltd.

"Magic Jelly Swallowing Aid" - Silver A' Design Award Winner


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