Four & Forty Four
Four & Forty Four Book, Poster, Light by Daeki Shim is a winner of the 2016 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design.
Four & Forty Four is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkFour & Forty Four Book, Poster, Light
People say that boarding gates four, thirteen, and forty-four do not exist at Incheon International Airport, the busiest gateway to Seoul, which may seem like a rumor, but is true. That the airport authorities refrained from using these four numbers is related to taboos in the East and West. For East Asians, the pronunciation of number four is the same as the word for death, hence the obvious superstition. Similarly, people from the West see thirteen as an ominous number. Such a superstition applies to national infrastructure. Therefore, this work is a kind of laughing off, and sarcasm.
Featured Design
Four & Forty Four by Daeki Shim
Core Functionality
Book, Poster, Light
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2016.
Bronze Winner
Four & Forty Four Book, Poster, Light
Four & Forty Four is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Four & Forty Four is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Four & Forty Four splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Daeki Shim
******Daeki Shim received a bachelor’s degree in graphic design at the University of the Arts London (UAL), Central Saint Martins (CSM), and a master’s degree in anthropology at the University of London, University College London (UCL). As the co-founder of graphic design studio DAEKI & JUN(DAandCompany), Shim has been recognized for his work and has won and selected more than 100 times at international design awards and biennales. Most notably, he won the Grand Prix at the 2017 Red Dot Design Award, the Judge’s Choice Award at the 2017 Society of Typographic Arts (STA) in Chicago, and the Platinum & Gold Awards at the Graphis Annual in 2016 and 2017. Shim currently teaches graphic design at the Sejong University, Dongduk Women’s University, and Hongik University. He is also an adjunct professor for Visual Communication Design program at the Seoul National University of Science and Technology. Shim has served as an exhibition curator at the ‹Typojanchi 2015: International Typography Biennale›, ‹Typojanchi 2017: International Typography Biennale›, ‹Seoul Design Brand: Communication Tools›, and more. Since 2017, he has been in charge of exhibition planning affairs as the Director of External Exhibitions at the Korean Society of Typography (KST). Also, Shim has served as a judge at multiple international awards and events, including the Graphis Annual, and Moscow Global Biennale of Graphic Design Golden Bee. ******Hyojun Shim received a bachelor’s degree in graphic design at the University of the Arts London (UAL), Central Saint Martins (CSM), and a master degree at the University of London, Goldsmiths and another master’s degree in anthropology at the University of London, University College London (UCL). As the co-founder of graphic design studio DAEKI & JUN(DAandCompany), Shim has been recognized for his work and has won and selected more than 80 times at international design awards and biennales. Most notably, he won the Grand Prix at the 2017 Red Dot Design Award, the Judge’s Choice Award at the 2017 Society of Typographic Arts (STA) in Chicago, and the Platinum & Gold Awards at the Graphis Annual in 2016 and 2017. Shim co-curated several design exhibitions such as Between the First Show, Between #2 and Exhibition of AB in London. Also, Shim has served as a judge at multiple international awards and events, including the Graphis Annual, and Moscow Global Biennale of Graphic Design Golden Bee.
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Typojanchi 2015: The 4th International Typography Biennale
"Typojanchi 2015: International Typography Biennale is a global cultural event that promotes the value of culture through typography and exchange and promote design. In November 2015, International Typography Biennale opening under the theme of ‘city and typography’ launched various projects to discover the meaning of typographic culture in cities and stand on the same wavelength with the public". [2015, Typojanchi’s Newsletter Project] -Director of Korea Craft & Design Foundation, Jeung Cheol Choi-
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Four & Forty Four Book, Poster, LightResources for Journalists
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Typojanchi 2015: The 4th International Typography Biennale
"Four & Forty Four Book, Poster, Light" - Bronze A' Design Award Winner
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