Basik
Basik Packaging by Saana Hellsten is a winner of the 2015 Silver A' Design Award in Packaging Design.
Basik is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkBasik Packaging
Packaging is a big part of the interaction with a product and with her work Basik, Saana Hellsten criticizes packaging that perpetuates gender stereotypes. She disassembles outdated gender norms and increases awareness of people outside of the traditional gender binary. Basik offers a gender-neutral shaving kit, where the emphasis is on the purpose rather than on the gender of the target customer. In the household cleaning products, which usually rely on gendered packaging to communicate messages about the products, Basik focuses on the function of being stackable and remaining gender-neutral.
Featured Design
Basik by Saana Hellsten
Core Functionality
Packaging
Accolades
Packaging Design Award Winner in 2015.
Silver Winner
Basik Packaging
Basik is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Basik is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Basik is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
Saana Hellsten
Saana Hellsten is a Brooklyn-based Finnish multi-disciplinary designer. She has a diverse background ranging from graphic and packaging design to fashion art direction and marketing. Her work has been published in several international books and she has won a number of awards and scholarships. She completed a Master’s Degree in Package Design at Pratt Institute, New York and BA in Design at Lahti Institute of Design. Being Scandinavian, Saana appreciates nature, sustainability and equality. She has a passion for timeless, functional, universal design and holistic branding. Saana loves to travel and has lived and studied in Berlin and Italy. She is a big foodie and an endless seeker of random experiences.
View Winner ProfileWinner Client
Saana Hellsten
Saana Hellsten is a Finnish multi-disciplinary designer living in New York. She has a diverse background ranging from graphic and packaging design to fashion art direction and marketing. Her work has been published in several international books and she has won a number of awards and scholarships. She completed a Master’s Degree in Package Design at Pratt Institute, New York and BA in Design at Lahti Institute of Design. Being Scandinavian, she appreciates nature, sustainability and equality. Her design can be described as timeless, functional and minimal. Saana loves to travel and has also lived and studied in Berlin and Italy. She is a big foodie and an endless seeker of random experiences.
Read The Inside Story
Discover in-depth story of the Basik, a Packaging designed by the highly esteemed Saana Hellsten, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Packaging now.
Basik PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Basik as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Basik Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Basik at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Basik Packaging.
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Saana Hellsten
"Basik Packaging" - Silver A' Design Award Winner
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