Japanese Sake
Japanese Sake Packaging Design by Shinji Yaoita is a winner of the 2023 Silver A' Design Award in Packaging Design.
Japanese Sake is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkJapanese Sake Packaging Design
This is a special sake design created to commemorate the 180th anniversary of Hasegawa Sake Brewery. 180 years of traditional taste and skills have been passed down through the generations, and the tree ring was used as the main visual to express history and the future. The colors of the entire outer box were inspired by ink painting to express tradition and luxury. The commemorative logo is printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Featured Design
Japanese Sake by Shinji Yaoita
Core Functionality
Packaging Design
Accolades
Packaging Design Award Winner in 2023.
Silver Winner
Japanese Sake Packaging Design
Japanese Sake is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Japanese Sake is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Japanese Sake is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
Shinji Yaoita
We find attractive products lying in the Japanese countryside and create opportunities to spread their appeal to the world through the power of package design and branding. Rather than imposing our own preferences, we approach design with the goal of achieving positive results for both the manufacturer and the consumer. We also place the utmost importance on reading and expressing the background and story behind the motifs we design. By doing so, we believe we can create new value through our designs.
View Winner ProfileWinner Client
Hasegawa Brewery Co.
"Hasegawa Shuzo" is a sake brewery with a 180-year history in Nagaoka City, Niigata Prefecture. Its sake emphasizes traditional methods and flavors, and has long been popular among the general public. In recent years, the company has been focusing its efforts on sales not only in Japan but also overseas.
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Japanese Sake Packaging DesignResources for Journalists
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Hasegawa Brewery Co.
"Japanese Sake Packaging Design" - Silver A' Design Award Winner
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