Dedao Focus7
Dedao Focus7 eReader by William Volcoff and Yawei Zhang is a winner of the 2023 Bronze A' Design Award in Digital and Electronic Device Design.
Dedao Focus7 is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkDedao Focus7 eReader
Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products. Subtle design elements reconnect reader with the pleasure of holding a paper book. Folding a book while reading is a usual gesture; it inspired designers to use this peculiar shape as a visual and tactile trigger to enrich the user's experience. The entire ink-free and plastic-free packaging is made of biodegradable pulp. It is environmentally friendly, and degradable.
Featured Design
Dedao Focus7 by William Volcoff and Yawei Zhang
Core Functionality
eReader
Accolades
Digital and Electronic Device Design Award Winner in 2023.
Bronze Winner
Dedao Focus7 eReader
Dedao Focus7 is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Dedao Focus7 is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Dedao Focus7 splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
William Volcoff and Yawei Zhang
I wore several hats for many years: managing my own design agency, doing business development and being the creative director behind each projects, mentoring and training my team while improving my own skills. I served different clients: from luxury power houses to technology start-ups to large scale government funded projects. Very different, and yet very similar: one common denominator during all these years was the need of being creative within a defined budget and, usually tight, time frame. Controlling budget and timeline while being creative is a challenging position where I excel. Since 2016, I also had one foot in the Academic world, supervising the Industrial and Strategic Design section at SIVA (Shanghai Institute of Visual Arts). I worked closely with university to define the design curriculum and organize their teaching content. After 6 years with the university, I felt the need for new challenges and I decided to go back fully into the professional world. In 2018, I launched my own watch brand where I’m fulfilling my needs to design high-quality products and to implement long term brand vision. In 2021, I merged my agency to set-up a new company providing holistic design services: WY&P.
View Winner ProfileWinner Client
Dedao (Tianjin) Culture & Communication Co., Ltd.
DEDAO was Founded in 2016. Through high-quality teachers and extensive online book system, the company provides online knowledge services for lifelong learning users, and continuously innovates in product form, education supply, business model and other aspects, becoming a pioneer in China's lifelong education industry. As of December 31, 2021, Dedao has accumulated more than 49 million active users, and continues to lead the download rankings of books and education software in Apple Store and major Android app markets in China. Dedao also is an enterprise engaged in "lifelong education" service. Through the "Dedao" App, "Logic Thinking" wechat official account and other platforms, offline, through the "DEDAO advanced Research Institute"
Winner Brand
WY&P
We are holistic design experts connecting products and brands into memorable experiences, online and offline.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Dedao Focus7, an eReader designed by the highly esteemed William Volcoff and Yawei Zhang, awarded with the very prestigious A' Digital and Electronic Device Design Award. Explore more about the intricate details and the story behind this unique eReader now.
Dedao Focus7 eReaderResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Dedao Focus7, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Dedao Focus7 eReader.
Press Releases
Read the official press release announcing Dedao Focus7 as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Dedao Focus7 eReader's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Dedao Focus7 at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Dedao Focus7 eReader.
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Dedao (Tianjin) Culture & Communication Co., Ltd.
"Dedao Focus7 eReader" - Bronze A' Design Award Winner
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Designer's Portfolio
Explore other works by William Volcoff and Yawei Zhang
William Volcoff and Yawei ZhangJoin A' Design Award
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