Koch's Meerrettich
Koch's Meerrettich Rebranding by Wolkendieb Design Agency is a winner of the 2022 Silver A' Design Award in Packaging Design.
Koch's Meerrettich is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkKoch's Meerrettich Rebranding
The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. To revive the brand in shelves, Wolkendieb relaunched the Koch's brand identity and packaging portfolio. The logo was modernised to become bolder and more visible. The new design focuses on depicting the unprocessed natural ingredients and the clean recipes without additives or conservatives. Fresh from the field straight to the consumer: directly, simply and lovingly prepared!
Featured Design
Koch's Meerrettich by Wolkendieb Design Agency
Core Functionality
Rebranding
Accolades
Packaging Design Award Winner in 2022.
Silver Winner
Koch's Meerrettich Rebranding
Koch's Meerrettich is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Koch's Meerrettich is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Koch's Meerrettich is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
Wolkendieb Design Agency
The Wolkendieb Design Agency is a creative full-service agency based in Aachen with a focus on packaging design, corporate design and conception. During our many years of activity, they have looked after well-known brands and left our fingerprints. The WOLKENdiebe are fresh, lively, courageous ... and what counts for them is personality and direct proximity to the customer. There are no unnecessary detours through contacts, communication takes place directly with the designer. They don't want to build skyscrapers or cloud cuckoo homes. They prefer to develop creative ideas with you and implement them professionally.
View Winner ProfileWinner Client
KOCHS Meerrettich & Feinkost GmbH
KOCH’s is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Regional attachments, local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH’s has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. It takes the treasures of the past into the present times, to bring the new generation the unconventional taste of the horseradish, in a new way of seasoning.
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Koch's Meerrettich RebrandingResources for Journalists
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Press Releases
Read the official press release announcing Koch's Meerrettich as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Koch's Meerrettich Rebranding's unique features, innovation, and impact.
Media Showcase
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KOCHS Meerrettich & Feinkost GmbH
"Koch's Meerrettich Rebranding" - Silver A' Design Award Winner
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