Meiyitian
Meiyitian Smart Packaging by Chong Peng is a winner of the 2022 Bronze A' Design Award in Packaging Design.
Meiyitian is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkMeiyitian Smart Packaging
In order to respond to the rapidly-changing market environment and resonate with the new generation of young consumers, the design uses advanced AI technology to develop a virtual world for the brand. By scanning the product packaging, consumers can easily enter this virtual world and explore the brand. They can also earn rewards or DIY ideas through interactive games, eventually, these experiences will form data that brings more positive feedback to consumers, which forms an intimate relationship between the brand and consumers.
Featured Design
Meiyitian by Chong Peng
Core Functionality
Smart Packaging
Accolades
Packaging Design Award Winner in 2022.
Bronze Winner
Meiyitian Smart Packaging
Meiyitian is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Meiyitian is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Meiyitian splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Chong Peng
Pesign Design is the first organization winning the Pentawards Platinum prize in Greater China, moreover, we have won dozens of many internationally-famous design awards such as Pentawards, Reddot, iF, Topawards Asia ,etc. Pesign is one of the organizations for package design which have great international influence in the field.
View Winner ProfileWinner Client
Yili Group
Yili Group is ranked among the world’s most successful dairy companies and has been consecutively ranked No.1 in the Asian dairy industry in the past several years. It is the largest dairy company in China, offering the most comprehensive range of products. Yili is the only dairy enterprise in China that has met the standards for serving the Olympic Games and provided services to the 2008 Beijing Olympics Games. It is also the only dairy enterprise to have met the World Expo's standard and was the exclusive supplier of dairy products for the 2010 Shanghai World Expo.
Read The Inside Story
Discover in-depth story of the Meiyitian, a Smart Packaging designed by the highly esteemed Chong Peng, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Smart Packaging now.
Meiyitian Smart PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Meiyitian as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Meiyitian Smart Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Meiyitian at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Meiyitian Smart Packaging.
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Yili Group
"Meiyitian Smart Packaging" - Bronze A' Design Award Winner
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