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Deep Memory

Deep Memory Sales Center by Holf Chen is a winner of the 2022 Bronze A' Design Award in Interior Space and Exhibition Design.

Deep Memory is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.

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Deep Memory Sales Center by Holf Chen Bronze Interior Space and Exhibition Design Award Winner 2022

Deep Memory Sales Center

Due to the large scale of the space, it's difficult to control the overall spatial scale. At the early stage, the design team specially experimented the interior space model many times and built a partial sample room of the project on site with the construction team so as to achieve the best spatial effects of the whole project. This project takes the urban texture of Dalian as the design origin, and uses contemporary spatial language to describe "deep memory, local new life", the new and the old in the space, the typo and false in the composition, the realism and the intention.

Deep Memory Sales Center by Holf Chen Bronze Interior Space and Exhibition Design Award Winner 2022
Bronze Interior Space and Exhibition Design Award Winner 2022 Deep Memory Sales Center
Deep Memory designed by Holf Chen
Deep Memory - Bronze Interior Space and Exhibition Design Award Winner
Holf Chen's Deep Memory Sales Center
Bronze Interior Space and Exhibition Design Award Winner 2022 Deep Memory Sales Center
Deep Memory designed by Holf Chen
Deep Memory - Bronze Interior Space and Exhibition Design Award Winner
Holf Chen's Deep Memory Sales Center

Featured Design

Deep Memory by Holf Chen

Core Functionality

Sales Center

Accolades

Interior Space and Exhibition Design Award Winner in 2022.


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Bronze Winner

Deep Memory Sales Center

Deep Memory is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Deep Memory is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Deep Memory splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.


Winner Designer

Holf Chen

As a designer, maintaining innocence is an important nourishment for vitality and creativity. And this [innocence] makes his works a pleasant surprise.

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Winner Client

 China Overseas Properties

China Overseas Properties

It is one of the largest real estate developers in mainland China and the largest single-ownership office building developer and operator in China, mainly engaged in residential and commercial real estate development in first- and second-tier cities in China


Deep Memory Sales Center by Holf Chen Bronze Interior Space and Exhibition Design Award Winner 2022

Read The Inside Story

Discover in-depth story of the Deep Memory, a Sales Center designed by the highly esteemed Holf Chen, awarded with the very prestigious A' Interior Space, Retail and Exhibition Design Award. Explore more about the intricate details and the story behind this unique Sales Center now.

Deep Memory Sales Center

Resources for Journalists

Press Kit Downloads

Download the comprehensive press kit for Deep Memory, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Deep Memory Sales Center.

Press Releases

Read the official press release announcing Deep Memory as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Deep Memory Sales Center's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to Deep Memory at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Deep Memory Sales Center.


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 China Overseas Properties, the brand behind Holf Chen's award-winning work Deep Memory Sales Center, exemplifies the success that interior space and exhibition design brands can achieve through the A' Design Award. By winning the Bronze A' Design Award,  China Overseas Properties has demonstrated its commitment to good design, innovation, and creative excellence.
China Overseas Properties

"Deep Memory Sales Center" - Bronze A' Design Award Winner


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Designer's Portfolio

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Holf Chen

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