K-Chic
K-Chic Brand Identity by Zi Huai Shen is a winner of the 2022 Iron A' Design Award in Graphics, Illustration and Visual Communication Design.
K-Chic is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkK-Chic Brand Identity
The mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete.
Featured Design
K-Chic by Zi Huai Shen
Core Functionality
Brand Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2022.
Iron Winner
K-Chic Brand Identity
K-Chic is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. K-Chic is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. K-Chic is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Zi Huai Shen
Zi Huai Shen, Creative Director of SUMP DESIGN. His professional fields of design include brand, packaging design and graphic design. He designs various design projects for customers from each and all sections. He has many of his works are included in many design book series such as Excellent Packaging, BranD Issue 23, TOP GRAPHIC DESIGN, 2013-Outstanding Chinese Character Design Works Invitaion Exhibition, and Asia-Pacific Design No. 9 & No.11.
View Winner ProfileWinner Client
Central Kitchen
Central Kitchen specialise in the creation and delivery of unique restaurant brands for the ‘delivery only’ market. It operate these brands out of 4 bespoke retail premises in Brussels and Central Kitchen deliver our food through partners such as Deliveroo and Uber Eats. Central Kitchen is the market leader in Belgium and they objective is to expand internationally by operating a licensing, franchise model.
Winner Brand
Sump Design
SUMP DESIGN professional fields of design include brand, packaging design and graphic design. He designs various design projects for customers from each and all sections, including One2 Tea House, Carrieme, Byozyme, Sugar & Spice, Royal Tea, Ada Casa
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Discover in-depth story of the K-Chic, a Brand Identity designed by the highly esteemed Zi Huai Shen, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Brand Identity now.
K-Chic Brand IdentityResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing K-Chic as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the K-Chic Brand Identity's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to K-Chic at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning K-Chic Brand Identity.
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Central Kitchen
"K-Chic Brand Identity" - Iron A' Design Award Winner
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