Same But Different
Same But Different Tangible Smell by Asya Demidova is a winner of the 2021 Iron A' Design Award in Fine Arts and Art Installation Design.
Same But Different is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkSame But Different Tangible Smell
While studying the isomers, which are compounds that have identical composition but different structures, there was found a phenomenon about pairs with the same formula having two different smells. Only change in the position of the atoms structure makes them generate different smells. The project is about converting smell into a physical form and constructing visual interpretation. The initial interest was to reveal the invisible and make it visible and even tangible with two different approaches.
Featured Design
Same But Different by Asya Demidova
Core Functionality
Tangible Smell
Accolades
Fine Arts and Art Installation Design Award Winner in 2021.
Iron Winner
Same But Different Tangible Smell
Same But Different is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Same But Different is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Same But Different is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Asya Demidova
Asya Demidova is an art director whose practice is based on a multidisciplinary integrated design approach focusing on branding and creative direction. Her design practice is profoundly based on strategic thinking and creation of conceptual solutions. Asya's methodical approach stands for a detailed understanding of the brand's essence and the development of bold visual solutions, and the alignment of the brand's purpose through storytelling. She loves to build flexible visual systems, being playful with text, stay visually experimental. In her works, she is adherent to implement technologies and different mediums to create an engaging experience. She combines the physical and digital worlds, experimenting with 3D, AR, animation, and exploring visual communication edges.
View Winner ProfileWinner Client
Asya Demidova
Art Director & Designer of the project: Asya Demidova. Her practice is based on a multidisciplinary integrated design approach. The methodical approach she stands for is in a detailed understanding of topic. In her works, she is adherent to implement technologies and different mediums to create an engaging experience.
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Same But Different Tangible SmellResources for Journalists
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Asya Demidova
"Same But Different Tangible Smell" - Iron A' Design Award Winner
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