Yamamotoyama
Yamamotoyama Rebranded Tea Package by Eisuke Tachikawa is a winner of the 2021 Platinum A' Design Award in Packaging Design.
Yamamotoyama is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs.
Explore This Amazing WorkYamamotoyama Rebranded Tea Package
Yamamotoyama is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today. With the concept of Return to the origin of Edo, Nosigner have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, Nosigner referred to the traditional colors and structure of the scrolls with Yamamotoyama's original small crests and the calligraphy style of Edo.
Featured Design
Yamamotoyama by Eisuke Tachikawa
Core Functionality
Rebranded Tea Package
Accolades
Packaging Design Award Winner in 2021.
Platinum Winner
Yamamotoyama Rebranded Tea Package
Yamamotoyama is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Yamamotoyama exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Yamamotoyama is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Winner Designer
Eisuke Tachikawa
Eisuke Tachikawa is the head of NOSIGNER, a design firm aiming to create a hopeful future. He has worked on many projects tackling social issues, like climate change mitigation and adaptation, renewable energy, disaster prevention, community revitalization, and more. He advocates “Evolutional Creativity,” which tells the essence of creativity from the natural phenomenon of biological evolution, and this aims to foster innovators in various sectors of industry, academia, and government. This approach won him the prestigious Shichihei Yamamoto Prize, the leading academic award in humanities. Aside from being the chairman of the Benesse Educational Research & Development Institute's "Future of Higher Education" group, Tachikawa is working to spread creative education. As a highly expressive designer of products, graphics, and architecture, he has won over 100 design awards in Japan and internationally, including the Good Design Gold Award, the Design for Asia Grand Award, and the German Design Gold Award. He was also a judge for the Good Design Awards, ACC Tokyo Creative Awards, Design for Asia Awards, and World Architecture Festival. In 2021, he became the youngest president of the Japan Industrial Design Association (JIDA), Japan's oldest national design organization. He contributed to holding the World Design Conference in Japan for the first time in 34 years. In 2023, he joined the board of directors for the World Design Organization (WDO), which is an advisory group for the United Nations.
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Nosigner
NOSIGNER is a social design activist that drives social change towards a more hopeful future. The term NOSIGNER translates as professionals recognizing the "unseen", behind the form (NO-SIGN). The team think of design as a tool that enables people to form the best relations. Designers produce beautiful works, whereas NOSIGNER also brings out these "unseen" relations at the same time. The team look for clues within them that carry the possibilities for social change. The main goal is to design multidisciplinary strategies by seeking the highest quality within each design field such as architecture, product and graphic design. Throughout history, people have constantly evolved by creating. The design has become a powerful tool for those who desire change. NOSIGNER uses design as a gateway for those who hold the potential to change the future. This enables NOSIGNER team to explore possibilities of collaborations between like-minded people, it is able to explore the potentials for the future of humanity.
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Discover in-depth story of the Yamamotoyama, a Rebranded Tea Package designed by the highly esteemed Eisuke Tachikawa, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Rebranded Tea Package now.
Yamamotoyama Rebranded Tea PackageResources for Journalists
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Press Releases
Read the official press release announcing Yamamotoyama as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Yamamotoyama Rebranded Tea Package's unique features, innovation, and impact.
Media Showcase
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"Yamamotoyama Rebranded Tea Package" - Platinum A' Design Award Winner
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