The Rice of Friendship
The Rice of Friendship Packaging by Xiaoning You is a winner of the 2021 Bronze A' Design Award in Packaging Design.
The Rice of Friendship is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkThe Rice of Friendship Packaging
This is a rice package, specially used to load Heilongjiang Wuchang rice. The box contains six smaller boxes with the same pattern as the larger one. The design uses simple graphics to reveal a simple and unpretentious style. The open mountains and rivers are closer to the landscape of rural rice fields. The two figures in the picture, separated by mountains and rivers, salute each other with traditional Chinese ceremonial gestures, giving people a sense of the long culture behind the product and the friendly gesture of local farmers.
Featured Design
The Rice of Friendship by Xiaoning You
Core Functionality
Packaging
Accolades
Packaging Design Award Winner in 2021.
Bronze Winner
The Rice of Friendship Packaging
The Rice of Friendship is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. The Rice of Friendship is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. The Rice of Friendship splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Xiaoning You
You Xiaoning is a graphic designer. He developing branding, visual identification, product packaging, user interface, etc., with graphic design as the main content. He prefers to look beyond design norms and "safe" to more targeted attempts at visual language that are receptive to diversity. His design usually starts with vision and tries to express the information and function behind the vision as much as possible. In his past work, he has demonstrated the diversity and pertinence of his own creative and commercial projects, which has earned him numerous professional awards at home and abroad.
View Winner ProfileWinner Client
Zhimao Rice
The core members of Zhimao Rice cultivation professional cooperative are local people in Wuchang County, whose ancestors live on this land. Zhimao Rice planting base is located in Manchu town, Yingchengzi, Wuchang city, which is naturally irrigated by Lalin River and Mangniu River. The current paddy field is nearly 1000 mu, with an annual output of about 500-700 tons of rice. They adopted a unified field management mode and retained the traditional artificial planting and artificial harvesting methods. Although the yield is low, the soil is fertile, the winter is long, and pests and diseases are few. The best preserved natural and healthy original ecological paddy fields. They have a beautiful vision, that is, the real good things should be enjoyed by more people, Zhimao Rice strive to make every grain of rice with the best quality, this attitude is the faith they have always followed.
Read The Inside Story
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The Rice of Friendship PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing The Rice of Friendship as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the The Rice of Friendship Packaging's unique features, innovation, and impact.
Media Showcase
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Zhimao Rice
"The Rice of Friendship Packaging" - Bronze A' Design Award Winner
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