Kguard

Jon Santacoloma

His professional career as a designer began shortly after graduating in Economic and Business Sciences – his specialty was Marketing and Sales – from the Commercial University of Deusto, in 1996. A year later he was awarded a grant by the DZ – Design CENTRE programme, to specialise in industrial design. Subsequently, he furthered his studies at De Montfort University (Leicester, GB), where he obtained a BA (Honours) in Product Design and Furniture. Knowledge and training have been key elements throughout his career. He has collaborated as a Professor and a Project Supervisor with the University of Oviedo, the University of Avilés and Mondragon Unibertsitatea. He carried out the same teaching and supervisory role while collaborating with the Design Management Master’s Degree at the DZ-Design CENTRE, in collaboration with the University of the Basque Country. From 2008 to 2010 he was the External Expert in Industrial Design at the University of Wales; he maintains a permanent relationship with various technological centres and since 2010, he has been teaching Entrepreneurship and Sustainability at the University of Deusto (DBS). The content of his courses always major on design thinking and they use the very process of the design and development of products and services as the axis of the syllabus. The work of Jon Santacoloma has been recognised by, among others, the AEPD (The Spanish Association of Design Professionals) who bestowed upon him its Industrial Design Award in 2006. He gives talks and seminars on Design, he undertakes new projects that always take knowledge of the design process behind products and services as their starting point.