Old Parr
Old Parr Branding and Redesign by Pierre Delebois - forceMAJEURE Design is a winner of the 2020 Silver A' Design Award in Packaging Design.
Old Parr is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkOld Parr Branding and Redesign
forceMAJEURE was asked to create the brand world for the redesign of Old Parr, the whisky born in Scotland that has conquered the warm heart of Latin America where it is a synonym of unpretentious status. The team first set out to create a brand vision for Old Parr that would become the visual representation of brand values, elements, and personality that could be translated into any medium space. This became the touchstone for how the brand would develop, as the team moved from packaging to communication, activation, events, and experiences.
Featured Design
Old Parr by Pierre Delebois - forceMAJEURE Design
Core Functionality
Branding and Redesign
Accolades
Packaging Design Award Winner in 2020.
Silver Winner
Old Parr Branding and Redesign
Old Parr is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Old Parr is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Old Parr is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Client
Diageo
forceMAJEURE Design is an independent creative agency in New York dedicated to premium, luxury and lifestyle brands. We specialize in brand creation, brand renovation and innovation. We offer a wide range of expertise, from strategy, visual and brand identity, to product design and packaging, brand content creation and brand experiences.
Read The Inside Story
Discover in-depth story of the Old Parr, a Branding and Redesign designed by the highly esteemed Pierre Delebois - forceMAJEURE Design, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Branding and Redesign now.
Old Parr Branding and RedesignResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Old Parr as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Old Parr Branding and Redesign's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Old Parr at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Old Parr Branding and Redesign.
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Diageo
"Old Parr Branding and Redesign" - Silver A' Design Award Winner
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Designer's Portfolio
Explore other works by Pierre Delebois - forceMAJEURE Design
Pierre Delebois - forceMAJEURE DesignJoin A' Design Award
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