Anoor
Anoor Ice Cream Mousse by Ion Avram is a winner of the 2019 Bronze A' Design Award in Packaging Design.
Anoor is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkAnoor Ice Cream Mousse
The main concept was to celebrate the diversity of urban, cosmopolitan women and link it to positive emotional states and to flavors. The designer used folding cardboard instead of plastic, because it is a natural material, and it inspires trust. The cube-shaped box links it to an ice cube, and turns it into an unconventional and cool product. The design is minimalist, it brings a human touch by showing faces, emotions. Each flavor is linked with an emotional state: eccentric for peanuts, childish for raspberries and happy for chocolate.
Featured Design
Anoor by Ion Avram
Core Functionality
Ice Cream Mousse
Accolades
Packaging Design Award Winner in 2019.
Bronze Winner
Anoor Ice Cream Mousse
Anoor is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Anoor is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Anoor splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Ion Avram
A technical background and an architecture degree supply all instruments in order to create a vision of the utmost visual impact. Ion began by experimenting with fonts, printing techniques, or production. I learnt how to built a die-cut for a cardboard box. He made his way through diverse visual projects, from a news page designer, to Playboy illustrator, packaging and brand designer, that which increased versatility as a professional. He also always keeps an open eye to all trends in design.
View Winner ProfileWinner Client
Gelato City
The client is a start-up in gelato market, with presence in hospitality business and ice-cream bars for private and corporate events. Following few years of market research, the client identified a lack of artisanal products presence in hypermarket chains and a market trend indicating a more focused approach to quality of food products, thus decided to tackle this segment. Product development revolved around various categories of products, from soft ice to mousse and other ice cream related products, until the final product was perfected and selected for launching. The name was selected to be universal, with no specific relation to Romanian language and searched for to be slightly exotic and not an existing word, that could be indicating the product category. The tone of the brand is soft, wavy and through relation with clouds, it is set to produce emotions – creativity, inspiration. The positioning of the brand was set to be niched and to be different, the brand name being selected to purposely not indicate directly ice cream product and stand out through clean, short, punchy and easy to be remembered.
Read The Inside Story
Discover in-depth story of the Anoor, an Ice Cream Mousse designed by the highly esteemed Ion Avram, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Ice Cream Mousse now.
Anoor Ice Cream MousseResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Anoor, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Anoor Ice Cream Mousse.
Press Releases
Read the official press release announcing Anoor as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Anoor Ice Cream Mousse's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Anoor at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Anoor Ice Cream Mousse.
Elevate Your Packaging Brand with the A' Design Award
Gain Global Recognition, Boost Credibility, and Attract New Customers and Media to Your Packaging Design
- Showcase your best packaging design work to a global audience
- Gain credibility and trust with prestigious awards
- Benefit from extensive media coverage and exposure
- Attract new customers and partners
- Receive expert feedback and evaluation
Gelato City
"Anoor Ice Cream Mousse" - Bronze A' Design Award Winner
Discover Now
Join A' Design Award
Feel Good with A' Design Award : It's completely FREE to sign up for an account, Without any obligations to upload a design or nominate a work. Uploading your work is FREE, and you keep your copyrights. Getting a Preliminary Score is FREE and confidential, with no obligations to nominate. If you decide to nominate, there's a one-time fee to have your work voted by grand jury panel. If you win, there are no contractually obliged "winner fees". The comprehensive A' Design Prize is provided FREE to winners!
Sign-Up for Free Now Discover A' Design PrizePreliminary Deadline Ends in:
Don't miss the opportunity to get a FREE Preliminary Score for your design!
Get Your Free Preliminary Score NowRegister now to receive:
- Indicative and free preliminary scores
- Additional jury feedback and suggestions
- Opportunity to improve your presentation
The registration process is simple:
- Create a free account
- Upload your design for free
- Receive your Preliminary Score within a few days