Digital Seniors Brand Identity
Digital Seniors Brand Identity Visual Identity by Max Bessone is a winner of the 2019 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design.
Digital Seniors Brand Identity is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkDigital Seniors Brand Identity Visual Identity
Digital Seniors is a new charity in New Zealand to help seniors aged 65 years plus to learn how to use technology in order to address their digital exclusion. The brand strategy has been designed to counteract the key barriers faced by seniors, by focusing on positivity and joy. Its symbology emphasises the social and human value gained from addressing this digital exclusion problem. Whilst technology is depicted in the logo, the emphasis is on the human emotion and social connection. Its spirit is intentionally relaxed and friendly by using positive, cheerful colours and a smile at its centre
Featured Design
Digital Seniors Brand Identity by Max Bessone
Core Functionality
Visual Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2019.
Bronze Winner
Digital Seniors Brand Identity Visual Identity
Digital Seniors Brand Identity is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Digital Seniors Brand Identity is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Digital Seniors Brand Identity splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Max Bessone
Max is just someone in love with life who has developed the ability to successfully translate desired moods, messages, concepts, and underdeveloped ideas, into products. He's helping organisations to find creative and engaging solutions, emphasising design that truly matter to people. Educating the community on design as a human-centered mission, to create memorable user experiences.
View Winner ProfileWinner Client
Digital Seniors
Digital Seniors represents the digital inclusion of seniors, one of the most digitally disadvantaged groups in New Zealand. Many seniors are threatened by technology. Digital Seniors tries to turn senior’s frustration and embarrassment into enjoyment and self belief “I can do this”. Its approach is based on a friendly Kiwiana spirit which is intentionally relaxed, witty, and with a ‘can do attitude’. Its personality has three defining characteristics: helpful, playful, and friendly.
Winner Brand
MAXMATTER Ltd
Helping organisations to find creative and engaging solutions, emphasising design that truly matter to people. Educating the community on how design can be a human-centered mission, creating memorable user experiences.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Digital Seniors Brand Identity, a Visual Identity designed by the highly esteemed Max Bessone, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Visual Identity now.
Digital Seniors Brand Identity Visual IdentityResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Digital Seniors Brand Identity as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Digital Seniors Brand Identity Visual Identity's unique features, innovation, and impact.
Media Showcase
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Digital Seniors
"Digital Seniors Brand Identity Visual Identity" - Bronze A' Design Award Winner
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