Normcore at GreenCode

Multiplex Cinema Limited

Multiplex Cinema Limited (MCL) was formed in 1982 to provide local audience with the best movie-going experience. MCL Cinemas currently manages 8 prime cinema sites in Hong Kong: 2 on the Kowloon Peninsula, namely the Flagship Cinema, Festival Grand Cinema, in Kowloon Tong and MCL Telford Cinema in Kowloon Bay; 3 on the Island side, which include Grand Windsor Cinema in Causeway Bay, MCL South Horizons Cinema in Ap Lei Chau and Grand Kornhill Cinema in Tai Koo; and 3 in the New Territories, including MCL Metro City Cinema, STAR Cinema in Tseung Kwan O and MCL Green Code Cinema in Fanling. Together with The Grand Cinema in Elements at MTR Kowloon Station (under a partnership with the Shaw Group), MCL Cinemas has altogether 53 screens in Hong Kong. MCL Cinemas is always ahead of the curve, striving to provide Hong Kong audience with unprecedented cinema experience. MCL Cinemas is the first cinema circuit to install digital projection system and 3D cinema house in Hong Kong. In recent years, MCL Cinemas introduced “Boothless Projection” design and has been actively enhancing its audiovisual equipment. In April 2017, Grand Kornhill Cinema became the first cinema in Hong Kong to bring in exclusive MX4D technology from the US, featuring diverse motion effects that synchronize with actions on screen. Following the success in Grand Kornhill Cinema, MCL Telford Cinema introduced MX4D Motion Theater in the same year. The cinema also set up a brand-new House FX Theater, combining 4K projection technology, Dolby® Atmos™ Surround Sound System and ButtKicker seat vibration system to provide an enjoyable all-rounded cinema experience. Apart from movie exhibition, MCL Cinemas is the first cinema bringing alternative entertainment programs to the market. There are nearly 50 live broadcasting screenings taking place at MCL Cinemas in last year, including “Fukuyama Fuyu No Dai Kanshasai Sono 16 Live Viewing”, “B.A.P Live on Earth 2016 World Tour Live Viewing”, “L'Arc-en-Ciel 25th L'Anniversary Live Viewing” and “Yoshiki Classical Special Live Viewing” for pop music fans. In addition to pop music shows, MCL is also committed to promote the Japanese pop and anime culture in Hong Kong and has been organizing 6 J-toons Festival since 2009. These programs are all very well-received by a wide range of audience.