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uma-p

uma-p Smart Bike Light by Jiachun Du&Ran Luo is a winner of the 2017 Iron A' Design Award in Vehicle, Mobility and Transportation Design.

uma-p is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.

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uma-p Smart Bike Light by Jiachun Du&Ran Luo Iron Vehicle, Mobility and Transportation Design Award Winner 2017

uma-p Smart Bike Light

UMA-P is a smart bike light that will perform different facial expressions and eye movements to the biker according to its own machine personality. Machine personality is a modularized interaction framework named based on the knowledge of emotion intelligence and human personality forming. It allows smart products to have their own interaction style which are gradually influenced by the environment and user habits collaboratively. With the mPersonality UMA-P can provide feedback of usage in an empathic way while enhancing the user experience.

uma-p Smart Bike Light by Jiachun Du&Ran Luo Iron Vehicle, Mobility and Transportation Design Award Winner 2017
Iron Vehicle, Mobility and Transportation Design Award Winner 2017 uma-p Smart Bike Light
uma-p designed by Jiachun Du&Ran Luo
uma-p - Iron Vehicle, Mobility and Transportation Design Award Winner
Jiachun Du&Ran Luo's uma-p Smart Bike Light
Iron Vehicle, Mobility and Transportation Design Award Winner 2017 uma-p Smart Bike Light
uma-p designed by Jiachun Du&Ran Luo
uma-p - Iron Vehicle, Mobility and Transportation Design Award Winner
Jiachun Du&Ran Luo's uma-p Smart Bike Light

Featured Design

uma-p by Jiachun Du&Ran Luo

Core Functionality

Smart Bike Light


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Iron Winner

uma-p Smart Bike Light

uma-p is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. uma-p is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. uma-p is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.


Winner Designer

Jiachun Du&Ran Luo

Born in Guangzhou, China, Jiachun is greatly affected by the prosperity and struggle of the secondary industry in Guangdong. He determined to be a inventor to improve the factories in his hometown. Later he chose industrial design as his career in Zhejiang University. Although designer in China now is almost the same meaning of “Simply beautifying something”, Jiachun wants to show that there should be real design in China. He believes that like inventors, designers are born to give good solution to problems. He wants to show his faith to everyone in China.

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Winner Client

Innomake Tech

Innomake Tech

InnoMake Technology is an open platform for smart electronic bikes for bike enthusiasts and distributors. It aims at designing and manufacturing smart bike for future mobile. Started in 2014 it has already became a company with more than 70 employees and investment of 10 million RMB.


uma-p Smart Bike Light by Jiachun Du&Ran Luo Iron Vehicle, Mobility and Transportation Design Award Winner 2017

Read The Inside Story

Discover in-depth story of the uma-p, a Smart Bike Light designed by the highly esteemed Jiachun Du&Ran Luo, awarded with the very prestigious A' Vehicle, Mobility and Transportation Design Award. Explore more about the intricate details and the story behind this unique Smart Bike Light now.

uma-p Smart Bike Light

Resources for Journalists

Press Kit Downloads

Download the comprehensive press kit for uma-p, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning uma-p Smart Bike Light.

Press Releases

Read the official press release announcing uma-p as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the uma-p Smart Bike Light's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to uma-p at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning uma-p Smart Bike Light.


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Innomake Tech, the brand behind Jiachun Du&Ran Luo's award-winning work uma-p Smart Bike Light, exemplifies the success that vehicle, mobility and transportation design brands can achieve through the A' Design Award. By winning the Iron A' Design Award, Innomake Tech has demonstrated its commitment to good design, innovation, and creative excellence.
Innomake Tech

"uma-p Smart Bike Light" - Iron A' Design Award Winner


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