Projected Path
Projected Path Vehicular Augmented Reality by Lee Beckwith & Victor Ng-Thow-Hing is a winner of the 2013 Iron A' Design Award in Idea and Conceptual Design.
Projected Path is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkProjected Path Vehicular Augmented Reality
Turning across traffic at intersections is a disproportionately dangerous maneuver because an error in judgment can result in a head-on collision. People have trouble perceiving the correct speed of oncoming traffic because humans cannot accurately judge the speed of objects going directly towards it. This design uses an augmented reality heads-up display to show the Projected Path of cars, which is where it will be in the next 3 seconds. The faster the car goes, the longer the path. Drivers can now confidently turn across traffic when there are no red paths in the intersection.
Featured Design
Projected Path by Lee Beckwith & Victor Ng-Thow-Hing
Core Functionality
Vehicular Augmented Reality
Accolades
Idea and Conceptual Design Award Winner in 2013.
Iron Winner
Projected Path Vehicular Augmented Reality
Projected Path is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Projected Path is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Projected Path is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Client
Honda Research Institute USA
We are a small multidisciplinary team working on advanced human-machine interfaces for automobiles. We take a human centered design approach to solve problems a driver may have and then use technology to implement solutions.
Winner Brand
Honda Research Institute
HRI-US is committed to creating innovative knowledge & demonstrating its values in the real world for ourselves, as well as to discovering new technologies and our future partners in the society.
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Discover in-depth story of the Projected Path, a Vehicular Augmented Reality designed by the highly esteemed Lee Beckwith & Victor Ng-Thow-Hing, awarded with the very prestigious A' Idea and Conceptual Design Award. Explore more about the intricate details and the story behind this unique Vehicular Augmented Reality now.
Projected Path Vehicular Augmented RealityResources for Journalists
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Press Releases
Read the official press release announcing Projected Path as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Projected Path Vehicular Augmented Reality's unique features, innovation, and impact.
Media Showcase
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Honda Research Institute USA
"Projected Path Vehicular Augmented Reality" - Iron A' Design Award Winner
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Designer's Portfolio
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