Kraft Foods Europe – The Wire
Kraft Foods Europe – The Wire Branding and Integrated Campaign by Taxi Studio is a winner of the 2012 Silver A' Design Award in Graphics, Illustration and Visual Communication Design.
Kraft Foods Europe – The Wire is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkKraft Foods Europe – The Wire Branding and Integrated Campaign
KFE marketers were stuck in a rut, reinventing the wheel with insights, competitive intelligence, creative – due to a lack of sharing ideas/knowledge across the business. Brief: Brand a “social networking” style, knowledge sharing platform for KFE's 600+ marketers and captivate their imaginations. Solution: We developed “The Wire” as the place to connect. Reminding KFE's marketers to plug in, share and reapply – breaking down conventional silos. For the launch of “The Wire" platform, we uncovered a witty and genuine brand insight about KFE's marketers... they're obsessive about their jobs!
Featured Design
Kraft Foods Europe – The Wire by Taxi Studio
Core Functionality
Branding and Integrated Campaign
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2012.
Silver Winner
Kraft Foods Europe – The Wire Branding and Integrated Campaign
Kraft Foods Europe – The Wire is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Kraft Foods Europe – The Wire is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Kraft Foods Europe – The Wire is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Read The Inside Story
Discover in-depth story of the Kraft Foods Europe – The Wire, a Branding and Integrated Campaign designed by the highly esteemed Taxi Studio, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Branding and Integrated Campaign now.
Kraft Foods Europe – The Wire Branding and Integrated CampaignResources for Journalists
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Press Releases
Read the official press release announcing Kraft Foods Europe – The Wire as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Kraft Foods Europe – The Wire Branding and Integrated Campaign's unique features, innovation, and impact.
Media Showcase
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"Kraft Foods Europe – The Wire Branding and Integrated Campaign" - Silver A' Design Award Winner
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