Nestle Mr. Banana
Nestle Mr. Banana Ice Cream by Blackandgold Shanghai is a winner of the 2022 Iron A' Design Award in Packaging Design.
Nestle Mr. Banana is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkNestle Mr. Banana Ice Cream
Mr. Banana is coming back after retreating from market for over 10 years. The new design alters its way of expression from Rock to Rap to attract young consumers. A pair of sunglasses becomes the visual hammer for packaging and creates a powerful impact in fridge. There are different phrases, one character of which is replaced with the homophone Jiao (meaning banana in Chinese), on each packaging to resonate variant consumers' attitudes towards life. Ideally, consumers can select the packaging, hold it, take selfie and upload it to social media to create a social buzz.
Featured Design
Nestle Mr. Banana by Blackandgold Shanghai
Core Functionality
Ice Cream
Accolades
Packaging Design Award Winner in 2022.
Iron Winner
Nestle Mr. Banana Ice Cream
Nestle Mr. Banana is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Nestle Mr. Banana is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Nestle Mr. Banana is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Blackandgold Shanghai
Based in Paris, Shanghai and New York, we have been working for 30 years to develop strong brands, with high standards and passion. But also with a certain amount of hindsight and humility. With us, jargon is prohibited. Certainties too. It is this constantly renewed curiosity, this duty of candor and this desire to understand that drives the daily life of the agency, from our approach to trends to that of your briefs. In China, we work with big international and local clients.
View Winner ProfileWinner Client
Nestle (China) Ltd.
As the world’s largest food and beverage company Nestle is driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, Nestle serves with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
Read The Inside Story
Discover in-depth story of the Nestle Mr. Banana, an Ice Cream designed by the highly esteemed Blackandgold Shanghai, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Ice Cream now.
Nestle Mr. Banana Ice CreamResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Nestle Mr. Banana as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Nestle Mr. Banana Ice Cream's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Nestle Mr. Banana at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Nestle Mr. Banana Ice Cream.
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Nestle (China) Ltd.
"Nestle Mr. Banana Ice Cream" - Iron A' Design Award Winner
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