Beat Coffee
Beat Coffee Re-Brand by Paul Meeuwsen is a winner of the 2021 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design.
Beat Coffee is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkBeat Coffee Re-Brand
It first embarked on a journey of discovery, talking to customers about what they liked about Beat Coffee and what they cared about. Once it had a picture of who are customers were and their motivations it could create a brand strategy and positioning. The positioning manifested itself an a the strap line Serious Fun Coffee. This set the tone of voice for the brand and allowed the creative team to play with fun, music and coffee . The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Featured Design
Beat Coffee by Paul Meeuwsen
Core Functionality
Re-Brand
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2021.
Bronze Winner
Beat Coffee Re-Brand
Beat Coffee is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Beat Coffee is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Beat Coffee splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Paul Meeuwsen
I'm a creative director and designer that has been luck enough to be involved in multidisciplinary award in the last 10 years. I have also been a Senior design lecturer for the last 10 years. What makes me unusual is that I have been involved in both international graphic and industrial design awards.
View Winner ProfileWinner Client
Beat Coffee
Beat Coffee challenges you to think about what your endless search is and we encourage everyone to passionately pursue whatever drives them, whether it is coffee, art, music, work or even collecting teaspoons. So we raise our coffee cups to your endless search and we thank you for being a part of ours.
Read The Inside Story
Discover in-depth story of the Beat Coffee, a Re-Brand designed by the highly esteemed Paul Meeuwsen, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Re-Brand now.
Beat Coffee Re-BrandResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Beat Coffee, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Beat Coffee Re-Brand.
Press Releases
Read the official press release announcing Beat Coffee as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Beat Coffee Re-Brand's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Beat Coffee at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Beat Coffee Re-Brand.
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Beat Coffee
"Beat Coffee Re-Brand" - Bronze A' Design Award Winner
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