Tokinone
Tokinone Food Package by Toshiki Okada is a winner of the 2021 Bronze A' Design Award in Packaging Design.
Tokinone is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkTokinone Food Package
Tokinone is a new and nostalgic product that adds buttercream and flavors such as fruit and green tea to Dorayaki, a traditional Japanese pastry made by sandwiching bean paste between pancakes. Toshiki Okada created fun patterns with colors representing the seven flavors and also applied random shapes which are expressing the fluffy texture. And he designed colors and shapes that give a sense of both new and old, Japanese and Western to revive this traditional confectionery handed down from long ago as a new local specialty of the modern age.
Featured Design
Tokinone by Toshiki Okada
Core Functionality
Food Package
Accolades
Packaging Design Award Winner in 2021.
Bronze Winner
Tokinone Food Package
Tokinone is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Tokinone is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Tokinone splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Toshiki Okada
If we seed the same spinaches, they will grow differently. This primitive difference is my philosophy for design. Just clean and neat, it’s not enough. Skill and logic, it’s not enough. I need a reason to create as a human being. Rough and impulsive beauty and passion, that’s what I learned in the street/club culture during my youth. And I value them to support the branding of small business.
View Winner ProfileWinner Client
Zikkichi Co.,Ltd.
Zikkichi Co., Ltd. is a manufacturer specializing in Japanese tea and matcha based in the historic city of Kawagoe. They manufacture domestically produced foods with a story behind them using Japanese tea. They aim to expand the possibilities of Japanese tea culture so that people can once again feel familiar with and enjoy Japanese tea, whose consumption is decreasing year by year.
Read The Inside Story
Discover in-depth story of the Tokinone, a Food Package designed by the highly esteemed Toshiki Okada, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Food Package now.
Tokinone Food PackageResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Tokinone as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Tokinone Food Package's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Tokinone at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Tokinone Food Package.
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Zikkichi Co.,Ltd.
"Tokinone Food Package" - Bronze A' Design Award Winner
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