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Pupstar

Pupstar Brand Identity by Haolai Francis Zhou is a winner of the 2021 Silver A' Design Award in Graphics, Illustration and Visual Communication Design.

Pupstar is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.

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Pupstar Brand Identity by Haolai Francis Zhou Silver Graphics, Illustration and Visual Communication Design Award Winner 2021

Pupstar Brand Identity

Pupstar is a positioning technology company. The new brand design presents the relationship between pet and positioning by using simple, joyful iconic graphics, but sharply contrasting visual tones to catch people's attention in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call out the issue of losing their pets by no tech protection. The consistent visual system works through all digital platforms to better support and represents all Pupstar's products on market.

Pupstar Brand Identity by Haolai Francis Zhou Silver Graphics, Illustration and Visual Communication Design Award Winner 2021
Silver Graphics, Illustration and Visual Communication Design Award Winner 2021 Pupstar Brand Identity
Pupstar designed by Haolai Francis Zhou
Pupstar - Silver Graphics, Illustration and Visual Communication Design Award Winner
Haolai Francis Zhou's Pupstar Brand Identity
Silver Graphics, Illustration and Visual Communication Design Award Winner 2021 Pupstar Brand Identity
Pupstar designed by Haolai Francis Zhou
Pupstar - Silver Graphics, Illustration and Visual Communication Design Award Winner
Haolai Francis Zhou's Pupstar Brand Identity

Featured Design

Pupstar by Haolai Francis Zhou

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Brand Identity


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Silver Winner

Pupstar Brand Identity

Pupstar is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Pupstar is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Pupstar is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.


Winner Designer

Haolai Francis Zhou

Haolai Francis Zhou

Creative designer, AIGA member. Currently, work as a Graphic Design Specialist in San Francisco Ballet, and the lead designer in H.Design Studio. Personally worked in a very diligent manner, and proved to be a critiqued person, a speeding learner, and an experienced team-worker. Passionate about design, sketching, observation, and solving problems.

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Winner Client

H. Design Studio

H. Design Studio

A brand laboratory focus on presenting love and ideas on the critique. Creating design brands, products, and experiences for community and cities. Taking care of the public issues around the world, and presenting visual voice is to develop solutions for a better tomorrow.


Pupstar Brand Identity by Haolai Francis Zhou Silver Graphics, Illustration and Visual Communication Design Award Winner 2021

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Discover in-depth story of the Pupstar, a Brand Identity designed by the highly esteemed Haolai Francis Zhou, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Brand Identity now.

Pupstar Brand Identity

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Press Kit Downloads

Download the comprehensive press kit for Pupstar, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Pupstar Brand Identity.

Press Releases

Read the official press release announcing Pupstar as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Pupstar Brand Identity's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to Pupstar at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Pupstar Brand Identity.


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H. Design Studio, the brand behind Haolai Francis Zhou's award-winning work Pupstar Brand Identity, exemplifies the success that graphics, illustration and visual communication design brands can achieve through the A' Design Award. By winning the Silver A' Design Award, H. Design Studio has demonstrated its commitment to good design, innovation, and creative excellence.
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"Pupstar Brand Identity" - Silver A' Design Award Winner


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Haolai Francis Zhou

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