Off the Eaten Path
Off the Eaten Path Packaging by PepsiCo Design and Innovation is a winner of the 2020 Golden A' Design Award in Packaging Design.
Off the Eaten Path is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkOff the Eaten Path Packaging
Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
Featured Design
Off the Eaten Path by PepsiCo Design and Innovation
Core Functionality
Packaging
Accolades
Packaging Design Award Winner in 2020.
Golden Winner
Off the Eaten Path Packaging
Off the Eaten Path is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Off the Eaten Path is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Off the Eaten Path creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Client
PepsiCo Design and Innovation
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Off the Eaten Path, a Packaging designed by the highly esteemed PepsiCo Design and Innovation, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Packaging now.
Off the Eaten Path PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Off the Eaten Path as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Off the Eaten Path Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Off the Eaten Path at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Off the Eaten Path Packaging.
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PepsiCo Design and Innovation
"Off the Eaten Path Packaging" - Golden A' Design Award Winner
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