Serious Little Squid
Serious Little Squid Visual Identity by Youjia Gu is a winner of the 2020 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design.
Serious Little Squid is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkSerious Little Squid Visual Identity
The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers. The designers chose the form of black and white silent film as the carrier, which is funny and ironic. Combined with the series of illustrations of the inner theater, a fun interactive emotional dining scene that can be felt, photographed and resonated, so that the space as the carrier of the brand accurately conveys the brand concept.
Featured Design
Serious Little Squid by Youjia Gu
Core Functionality
Visual Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2020.
Bronze Winner
Serious Little Squid Visual Identity
Serious Little Squid is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Serious Little Squid is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Serious Little Squid splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Youjia Gu
Youjia Gu, born in 1993, is the master designer of MET Creative Brand. She is committed to creating a beautiful restaurant design. As a new generation of young designers, she pursues fashion design. She has her own unique design style, providing VI design for more than 100 domestic catering brands. She hopes that through her own design, every restaurant brand can have its own recognition. Although she has been engaged in the design industry for about 5 years, she has led her team to complete the VI design of many famous restaurants in China, winning the trust of customers. At the same time, she has made great achievements in many domestic and foreign design competitions.
View Winner ProfileWinner Client
MET Creative Brand
MET Creative Brand is an emerging company focusing on catering design. At present, it ranks among the top ten new catering design companies in China, serving 100 brands every year. We are vertical to the catering industry, deeply engaged in subdivision design, and create brand value. We provide brand planning, brand vision, space design, restaurant landing and other one-stop services. Whether it is the creation of a new catering brand or the upgrading of the original brand, it is all our service scope. The company is committed to creating a beautiful and profitable restaurant design. With a team of about 100 people, it is a group of young designers with dreams, and has branches in various cities across the country.
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Discover in-depth story of the Serious Little Squid, a Visual Identity designed by the highly esteemed Youjia Gu, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Visual Identity now.
Serious Little Squid Visual IdentityResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Serious Little Squid as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Serious Little Squid Visual Identity's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Serious Little Squid at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Serious Little Squid Visual Identity.
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MET Creative Brand
"Serious Little Squid Visual Identity" - Bronze A' Design Award Winner
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