Design Interviews

Accelerate Media Coverage and Build Consumer Interest with Design Interviews

Design Interviews are structured, written interviews where A' Design Award winners personally answer specific, thoughtfully prepared questions about their awarded designs. Designers and brands clearly explain their creative methods, inspirations, unique approaches, research and the decisions behind their winning products and projects. Your interview answers are then published online, optimized for media and search engines, and distributed directly to journalists worldwide as part of your electronic press kit, helping you clearly communicate your work and brand narrative to a global audience.

Accelerate Media Coverage of Your Design with Design Interviews

When you complete your Design Interview, A' Design Award includes your comprehensive responses in electronic press kits distributed to journalists, editors, and media outlets worldwide, accelerating the publication process. Your pre-answered questions about design inspiration, project motivation, development process, research and innovation breakthroughs give journalists instant access to quotable content, technical details, and compelling narratives they need to feature your work at that instant. Design Interviews accelerate media coverage by providing journalists operating under tight deadlines with ready-to-publish authentic content. Your Design Interview offers professional, structured, and genuine insights that journalists can seamlessly integrate into articles, features, and reviews.

For A' Design Award winners, your immediate media readiness thanks to already answered Designer Interviews that are already included in your electronic press kits, translates into faster and more coverage opportunities as multiple publications can simultaneously feature your design story without competing for your time or exclusive quotes. Your brand benefits from consistent messaging across all media outlets since every journalist receives the same thoughtfully crafted responses, preventing misquotes or off-brand communications that could dilute your message. The PR amplification effect can compound as published articles referencing your A' Design Award achievement and design philosophy often lead to increased media interest, potentially creating a virtuous cycle of further coverage, all beginning with the single act of completing your Design Interview.

Strengthen Your Brand and Establish Your Narrative by Clearly Sharing Your Design Story

Your Design Interview serves as a permanent testament to your expertise, published exclusively alongside other vetted winners on A' Design Award's Design Interviews platform, creating an environment where your insights are presented among peer-recognized excellence rather than diluted by unverified content. By articulating your design thinking, research methodology, and problem-solving approach about your award-winning designs, products, projects, services and offerings, you demonstrate intellectual depth that resonates with sophisticated audiences including potential clients, investors, journalist and industry partners who seek evidence of strategic capability beyond aesthetic execution. Transparently sharing the creative process behind your award-winning work, recognized through A' Design Award's rigorous evaluation, builds authentic connections with consumers who value the story and ethics behind their purchases.

A' Design Award winners who complete their Design Interviews are likely to experience stronger brand loyalty and premium pricing acceptance because consumers who invest time understanding your design philosophy through your interview are more likely to develop emotional connections that transcend transactional relationships. Your published interview becomes a reference point for potential clients evaluating your capabilities, offering tangible proof of your ability to articulate complex design decisions and strategic thinking, which accelerates trust-building in B2B relationships and high-value consumer segments. The credibility transfer from A' Design Award's platform to your brand operates continuously, as new audiences discovering your interview months or years later still experience the same trust-building effect, making your Design Interview an appreciating asset that compounds in value over time. When clients or consumers inquire about your work, your Design Interview, highlighting your A' Design Award victory, enhances prestige and elevates the perceived value of your design.

Design Prize

Discover the A' Design Prize

The A' Design Prize is a prestigious and extensive set of benefits, promotional services, and marketing tools awarded to eligible winners of the A' Design Award, aimed at celebrating and amplifying their success. Included as part of the valuable and coveted A' Design Prize is the Design Interviews service, which helps eligible laureates clearly and professionally communicate the unique story behind their awarded designs. By clearly answering structured interview questions, A' Design Award winners gain opportunities to unlock increased media visibility, credibility, and global recognition. Design Interviews benefit A' Design Award winners by democratizing access to sophisticated PR strategies that would typically require expensive agency engagement, while simultaneously creating a permanent archive of design wisdom that enriches the global design community. Through publishing and distributing authentic designer narratives, we amplify the voices of creators whose work makes meaningful contributions, building bridges between visionary designers and the audiences who need their solutions. We are honored to provide the Design Interviews platform where your design story becomes part of a larger narrative about how good design shapes a better future for all. Design Interviews help foster a global environment where good design is recognized, valued, understood and appreciated.