Creative Prototyping Unit

Creative Prototyping Unit

Esteemed A' Design Award Winner.

Acclaimed Creative Prototyping Unit is a multiple-winner of the highly prestigious A' Design Award with an exceptional 5 good designs.


Gold A' Design Award Winners

Gold A' Design Award Winners Works of Acclaimed Creative Prototyping Unit

The Gold A' Design Award recognizes products, projects, services, and designs that have achieved a remarkable level of innovation and have made a substantial impact on their target audience. The Gold A' Design Award is a testament to the visionary approach and exceptional skill of the creator's design team. Gold A' Design Award-winning entries are known for their ability to challenge conventions and deliver cutting-edge solutions that exceed expectations in art, science, design, and technology. A' Design Award Gold Winners set new benchmarks for excellence in their respective industries, inspiring others to follow in their footsteps and driving innovation forward.

The Golden A' Design Award designation is an immensely important, exceptional achievement, an extremely prestigious recognition granted to first-rate designs that are simply marvelous, outstanding, sensational, and excellent. The Golden A' Design Award-designated designs are exceedingly innovative, highly visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Designs bestowed with the treasured Golden A' Design Award title are expected to be the most praised, trendsetting, monumental inventions, great and significant works that deliver unprecedented value. A' Design Award - Golden winner designs are spectacular, venerated products, respected projects, and bright ideas that highly benefit and advance the boundaries of art, science, design, and technology. Golden A' Design Award designs exhibit very strong technical attributes, incorporate brilliant artistic skill, employ unique innovations, embody wondrous emotional elements, and contain enormous creative qualities. The Golden A' Design Award recipient designs manifest an extraordinary level of excellence and make the world a better place with their desirable and helpful characteristics. Golden A' Design Award-winning works create intense feelings of desire, evoke passion, encourage creativity, stimulate aesthetic expression, enchant, enrapture, and fascinate us.

It is with great pleasure that we showcase the exceptional, innovative, and highly acclaimed Gold A' Design Award winner works of the esteemed and most talented Creative Prototyping Unit, whose designs have set new benchmarks for excellence worldwide.


Creative Prototyping Unit Gold A' Design Award Winner Works

Gold Award Winner
ResoNet Pavilion - Sinan Mansions
2017 Winner for Lighting

Bronze A' Design Award Winners

Bronze A' Design Award Winners Works of Acclaimed Creative Prototyping Unit

The Bronze A' Design Award is presented to products, projects, services, and designs that have showcased outstanding creativity and practicality. The Bronze A' Design Award recognizes the dedication and skill of the creator's design team in producing work that stands out for its thoughtful development and innovative use of materials and technology. Entries that win the Bronze A' Design Award are acknowledged for their professional execution and potential to positively influence industry standards. The ability of A' Design Award Bronze Winners to blend form and function effectively offers solutions that enhance people's lives and wellbeing, setting them apart from their competitors.

The Bronze A' Design Award designation is a very important achievement, a much prestigious recognition granted to outstanding designs that are distinguished by creativity, ingenuity, and astuteness. The Bronze A' Design Award-designated designs are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Designs bestowed with the respected Bronze A' Design Award title are expected to be highly-regarded, admired, and cherished objects, valued projects, and clever ideas that are notably professional and innovative. A' Design Award - Bronze winner designs are esteemed creations that incorporate best practices in art, science, design, and technology. Bronze A' Design Award designs have strong technical characteristics combined with a tasteful use of creative skill. The Bronze A' Design Award recipient designs are excellent for their attention to detail and are adept at providing quality of life improvements that help make the world a better place. Bronze A' Design Award-winning works splendidly satisfy our needs, touch our desires, charm our feelings, and appeal to our curiosity.

It is our pleasure to introduce the noteworthy, inventive, and well-executed Bronze A' Design Award winner works of the creative and resourceful, Creative Prototyping Unit, whose designs have showcased outstanding potential and contributed positively to their industry.


Creative Prototyping Unit Bronze A' Design Award Winner Works

Bronze Award Winner
Pinkbox Club London
2024 Winner for Interior
Bronze Award Winner
Moonlight Huotang
2021 Winner for Cultural Heritage
Bronze Award Winner
ResoNet Baitasi
2017 Winner for Lighting

Who is Creative Prototyping Unit ?

Acclaimed Creative Prototyping Unit

William Hailiang Chen has transferred himself from an artist to a professional qualified architect, graduated from the Architectural Association School with awarded Alvin Boyarsky Scholarship and Nicholas Boas Travel Award. He went on working for UK famous practices such as Wilkinson Eyre Architect, Populous and Foster and Partners on several prestigious projects, including winning the competition of 440m tower of Guangzhou International Finance Centre, the design of London Olympic 2012 Stadium from inception to completion and Apple Campus 2. Despite the success in UK, as Principal Architect he took on the challenge back to China leading the team on managing Wanda Group’s overseas projects including Wanda One Nine Elmes, Wanda Sydney One, Paris Europacity and Wanda Vista Tower project in Chicago. Alongside the big projects, as founder of Creative Prototyping Unit he is leading a research team on digital fabrication of various small experimental projects. William teaches part time at the Southeast University in Nanjing and is setting up an urban regeneration research program in relation to sports sector.

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Resources for Journalists

Press Releases

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Design Newsroom

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Join A' Design Award

Feel Good with A' Design Award : It's completely FREE to sign up for an account, Without any obligations to upload a design or nominate a work. Uploading your work is FREE, and you keep your copyrights. Getting a Preliminary Score is FREE and confidential, with no obligations to nominate. If you decide to nominate, there's a one-time fee to have your work voted by grand jury panel. If you win, there are no contractually obliged "winner fees". The comprehensive A' Design Prize is provided FREE to winners!

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