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Project Yellow

Project Yellow Brand Promotion by Yu Chen is a winner of the 2020 Silver A' Design Award in Graphics, Illustration and Visual Communication Design.

Project Yellow is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.

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Project Yellow Brand Promotion  by Yu Chen Silver Graphics, Illustration and Visual Communication Design Award Winner 2020

Project Yellow Brand Promotion

Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time. As a visual IP, Project Yellow has a compelling visual image and energetic color scheme to form a unified key vision, which makes people unforgettable. Suitable for large-scale online and offline promotion, and the output of visual derivatives, it is a unique design project.

Project Yellow Brand Promotion  by Yu Chen Silver Graphics, Illustration and Visual Communication Design Award Winner 2020
Silver Graphics, Illustration and Visual Communication Design Award Winner 2020 Project Yellow Brand Promotion
Project Yellow designed by Yu Chen
Project Yellow - Silver Graphics, Illustration and Visual Communication Design Award Winner
Yu Chen's Project Yellow Brand Promotion
Silver Graphics, Illustration and Visual Communication Design Award Winner 2020 Project Yellow Brand Promotion
Project Yellow designed by Yu Chen
Project Yellow - Silver Graphics, Illustration and Visual Communication Design Award Winner
Yu Chen's Project Yellow Brand Promotion

Featured Design

Project Yellow by Yu Chen

Core Functionality

Brand Promotion


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Silver Winner

Project Yellow Brand Promotion

Project Yellow is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Project Yellow is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Project Yellow is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.


Winner Designer

Yu Chen

Yu Chen

Yu Chen is the founder of Dawn Creative, a creative studio focused on visual communication concept design. He is a member of UXIC and a special lecturer of the Wuhan City. He has won more than 20 international design awards, including prestigious A Design Award in Italy, Pentawards in the Uk, Muse Design Award and IDA Design Award in the US, the Asia Design Prize in Korea, and the world's first Nxt-Gen Pentawards. His works have been reported by more than a thousand media. Ergen, a famous Chinese short video media, made a special documentary for him, the Temperature of Design". Many of his works have been collected by famous publishers such as Taschen in Germany and published worldwide. His works are widely recognized by the Chinese design community. He recorded the JSTV variety show "OPEN" last year and was invited by Chinese star Minghao Huang to be a special designer. He has cooperated with Mangospy, WCG, HBUT, Easyfairs, JSTV, WUTV, and so on.

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Winner Client

Hubei University of Technology

The Hubei University of Technology, located in the center of the country, Wuhan city, is a key Technology for characteristic, covering Technology, literature, science, medicine, law, art, economics, management science and education and so on nine big disciplines of provincial key comprehensive University, the school is the key construction of colleges and universities in Hubei province, Hubei province, "2011" plan led by colleges and universities, the domestic first-class discipline construction in colleges and universities in Hubei province, Selected by the Ministry of Education "excellent engineer education and training plan", "excellent teacher training plan", "100 schools project" universities, national "central and western universities basic capacity construction project" universities. Now a secondary weapons and equipment research and production units confidentiality qualification certification of colleges and universities, by the ministry of the education level of the job of undergraduate course teaching is evaluated "higher school outstanding colleges and universities", won the "national graduate employment typical experience of colleges and universities", "deepening the reform of creative education in colleges and universities demonstration" title, was established in 2017 by the ministry of education, the state administration of foreign experts affairs joint implementation of the "111 projects" of colleges and universities.


Project Yellow Brand Promotion  by Yu Chen Silver Graphics, Illustration and Visual Communication Design Award Winner 2020

Read The Inside Story

Discover in-depth story of the Project Yellow, a Brand Promotion designed by the highly esteemed Yu Chen, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Brand Promotion now.

Project Yellow Brand Promotion

Resources for Journalists

Press Kit Downloads

Download the comprehensive press kit for Project Yellow, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Project Yellow Brand Promotion.

Press Releases

Read the official press release announcing Project Yellow as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Project Yellow Brand Promotion's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to Project Yellow at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Project Yellow Brand Promotion.


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Hubei University of Technology, the brand behind Yu Chen's award-winning work Project Yellow Brand Promotion, exemplifies the success that graphics, illustration and visual communication design brands can achieve through the A' Design Award. By winning the Silver A' Design Award, Hubei University of Technology has demonstrated its commitment to good design, innovation, and creative excellence.
Hubei University of Technology

"Project Yellow Brand Promotion" - Silver A' Design Award Winner


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