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Fragment 8 Retro Camera

Fragment 8 Retro Camera Retro Camera by Martin Chan is a winner of the 2020 Bronze A' Design Award in Camera and Photography Equipment Design.

Fragment 8 Retro Camera is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.

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Fragment 8 Retro Camera Retro Camera by Martin Chan Bronze Camera and Photography Equipment Design Award Winner 2020

Fragment 8 Retro Camera Retro Camera

The Fragment 8 retro camera design team uses modern digital technology to recreate the authentic look of Super 8 home movies. To reinvent it to be modern, the design team applies the artfully crafted curves inside the design to render the product compact and delightful to the eyes. Quality of the exquisitely processed shell surface is accentuated by the Genuine Leather in order to showcase the elegance in simplicity.

Fragment 8 Retro Camera Retro Camera by Martin Chan Bronze Camera and Photography Equipment Design Award Winner 2020
Bronze Camera and Photography Equipment Design Award Winner 2020 Fragment 8 Retro Camera Retro Camera
Fragment 8 Retro Camera designed by Martin Chan
Fragment 8 Retro Camera - Bronze Camera and Photography Equipment Design Award Winner
Martin Chan's Fragment 8 Retro Camera Retro Camera
Bronze Camera and Photography Equipment Design Award Winner 2020 Fragment 8 Retro Camera Retro Camera
Fragment 8 Retro Camera designed by Martin Chan
Fragment 8 Retro Camera - Bronze Camera and Photography Equipment Design Award Winner
Martin Chan's Fragment 8 Retro Camera Retro Camera

Featured Design

Fragment 8 Retro Camera by Martin Chan

Core Functionality

Retro Camera


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Bronze Winner

Fragment 8 Retro Camera Retro Camera

Fragment 8 Retro Camera is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Fragment 8 Retro Camera is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Fragment 8 Retro Camera splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.


Winner Client

Lofty factory Company Limited

Lofty factory Company Limited

Lofty Factory Co. is a studio specialising in nostalgic stuffs. Their philosophy "fusion of old and new" is to integrate modern thinking into vintage stuffs, thereby revitalising its cultural and historical value. It is based in Hong Kong. In their design process, they are committed to retaining the uniqueness of vintage stuff while adding the practicality of modern ideas, which enable users to reminisce about their touching memories. To reinvent it to be modern, they always apply the artfully crafted curves inside the design to render the product compact and delightful to the eyes. Other than the nostalgic stuffs, they usually cooperate with the oversea companies in designing some innovative products. Examples like the red-dot awarded lantern "Ra-lantern" and the hot sale portable air purifier "Ionizo". To make the idea to be realistic, they usually test the idea first by launching that idea on some famous crowdfunding platform. In the process, they may have a better understanding in how to improve the idea before launching to the retail market. Normally, only the funded ideas will be mass produced. Take the "Fragment 8 Retro Camera" as an example, they had spent over a year to launch the project and get it funded. There’s nothing quite as uniquely beautiful as a Super 8 movie,” said Fragment 8 camera co-creator Martin. “And the short Super 8 format makes perfect sense with today’s popularity of GIF loops and TikTok videos. Inspired by natural aesthetics, your story can be shared with friends at a new level with romantic and retro effects. You don’t have to fiddle around with aperture, IOS, or white balance. All you need do is experience the gorgeous vintage feel in your own videos.” There are many suggestions in how to make a better product during the process of crowdfunding. Before starting a this project, they would have a deep communication with they partners in term of the uniqueness and positioning of the product. Other than the industrial design, they may also handle the development and production of the project. After funded, the product will enter the mass-production stage and launched to the retail market.


Winner Brand

Frage

Frage

FRAGE is a snap camera brand funded and supported by Hong Kong Cyberport. We are a group of passionate engineers and designers who have been working in product development for over six years.

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Fragment 8 Retro Camera Retro Camera by Martin Chan Bronze Camera and Photography Equipment Design Award Winner 2020

Read The Inside Story

Discover in-depth story of the Fragment 8 Retro Camera, a Retro Camera designed by the highly esteemed Martin Chan, awarded with the very prestigious A' Camera and Photography Equipment Design Award. Explore more about the intricate details and the story behind this unique Retro Camera now.

Fragment 8 Retro Camera Retro Camera

Resources for Journalists

Press Kit Downloads

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Press Releases

Read the official press release announcing Fragment 8 Retro Camera as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Fragment 8 Retro Camera Retro Camera's unique features, innovation, and impact.

Media Showcase

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Lofty factory Company Limited, the brand behind Martin Chan's award-winning work Fragment 8 Retro Camera Retro Camera, exemplifies the success that camera and photography equipment design brands can achieve through the A' Design Award. By winning the Bronze A' Design Award, Lofty factory Company Limited has demonstrated its commitment to good design, innovation, and creative excellence.
Lofty factory Company Limited

"Fragment 8 Retro Camera Retro Camera" - Bronze A' Design Award Winner


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Martin Chan

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