Route
Route Poster by Adao Liu is a winner of the 2020 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design.
Route is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkRoute Poster
This is a school typography project. After conducting field research exploring authentic typefaces in the city, the designer choses the elegant handwritten font on a van as inspiration. The double stroke left by markers on the glossy surface is the main visual language in this design. The designer named it “Route” partially because the inspiration photo was shot from an Uber, and also the double lines remind him of the ruts left by wheels. This concept is applied in the final poster design, which incorporates movement and direction.
Featured Design
Route by Adao Liu
Core Functionality
Poster
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2020.
Bronze Winner
Route Poster
Route is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Route is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Route splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Client
Personal Project
This is a personal project at pratt institute, no specific brand relevant.
Read The Inside Story
Discover in-depth story of the Route, a Poster designed by the highly esteemed Adao Liu, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Poster now.
Route PosterResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Route, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Route Poster.
Press Releases
Read the official press release announcing Route as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Route Poster's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Route at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Route Poster.
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Personal Project
"Route Poster" - Bronze A' Design Award Winner
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