Hou Juice
Hou Juice Drink Packaging by Leng Chen is a winner of the 2020 Golden A' Design Award in Packaging Design.
Hou Juice is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkHou Juice Drink Packaging
Pagoda Fruit Co., Ltd. is one the largest fruit retailer in China. The main icon of Pagoda Fruit is a Dancing Monkey. Because monkey is very often deified in Chinese traditional culture, the figure is use in many occasions. When Leng Chen design this series of drinks, Leng Chen want to create a monkey figure that is not that common in China. Leng Chen contacted his Polish artist friend - Anna to cooperate in this project. The design idea was to deliver happy & fun feeling in the product, and that is what Leng Chen presented in the final design, a group of monkeys dancing in a jungle party.
Featured Design
Hou Juice by Leng Chen
Core Functionality
Drink Packaging
Accolades
Packaging Design Award Winner in 2020.
Golden Winner
Hou Juice Drink Packaging
Hou Juice is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Hou Juice is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Hou Juice creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Designer
Leng Chen
I am Chen Leng from 3721 design studio. Our studio's mission is to empower business though design.
View Winner ProfileWinner Client
Pagoda
PAGODA, the full name of Shenzhen PAGODA Industrial Development Co., Ltd., started in 1997, officially established in 2001, and opened the first fruit franchise chain store in China in 2002. As of July 2017, the number of stores has exceeded 2400, covering more than 40 cities nationwide, and more than 200 fruit planting bases have been arranged. PAGODA is a fruit industry chain enterprise integrating fruit production, trade and retail, and also the founder of fruit franchise chain business.PAGODA takes the lead in the industry to launch the service commitment of "three no returns for not delicious", that is, no small ticket for not delicious, no physical object, no reason to trust the return service, creating a new height of the industry service standard. In July 2017, the online sales of PAGODA exceeded 100 million, marking that PAGODA successfully realized the integration of online and offline, and became a new retail benchmarking enterprise of fruit.
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Hou Juice Drink PackagingResources for Journalists
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Press Releases
Read the official press release announcing Hou Juice as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Hou Juice Drink Packaging's unique features, innovation, and impact.
Media Showcase
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Pagoda
"Hou Juice Drink Packaging" - Golden A' Design Award Winner
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