Seotun Saram
Seotun Saram Corporate Identity by Yangji Kim is a winner of the 2020 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design.
Seotun Saram is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkSeotun Saram Corporate Identity
The project created a fairy tale that metaphorically describes the consultation process for those who are not familiar with counseling. Warm paper texture, lyrical coloring in the night sky and hand-drawn icons make up the service. Fairy tale illustrations are also used in the design of various items used in the brand to convey a unified brand image.
Featured Design
Seotun Saram by Yangji Kim
Core Functionality
Corporate Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2020.
Bronze Winner
Seotun Saram Corporate Identity
Seotun Saram is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Seotun Saram is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Seotun Saram splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Yangji Kim
Beyond the beauty-seeking design, I want to find the value that clients are looking for and include in the design. The mission to realize the creative value that has the core value is my core value. As a creative partner, I want to convey the value of the brand to the world.
View Winner ProfileWinner Client
Seotun Saram
The 'Seotunsaram' started out with a desire to introduce quality counseling. In Korea's psychological counseling infrastructure, There are two weaknesses. One is that a lot of unqualified counseling centers and the other is a negative perception of counseling. Although people are complaining of psychological pain, policies and perceptions are still lacking. Seotunsaram wanted to enable clients to get skilled counseling in a safer setting. 'Seotunsaram' means someone who is not familiar or skilled yet. Their slogan, 'Everyone Starts clumsy', is a message of hope and comfort. They tried to convey warmth and give the right direction for counseling.
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Seotun Saram Corporate IdentityResources for Journalists
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Press Releases
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Media Showcase
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Seotun Saram
"Seotun Saram Corporate Identity" - Bronze A' Design Award Winner
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