Iridescent
Iridescent Oolong Tea by Chieh Yu Chiang is a winner of the 2020 Bronze A' Design Award in Packaging Design.
Iridescent is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkIridescent Oolong Tea
This project combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods. The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights. "Shadows and lights, virtuality and reality" is the main concept of this design. To break the stereotype image of tea culture, this package tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Featured Design
Iridescent by Chieh Yu Chiang
Core Functionality
Oolong Tea
Accolades
Packaging Design Award Winner in 2020.
Bronze Winner
Iridescent Oolong Tea
Iridescent is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Iridescent is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Iridescent splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Chieh Yu Chiang
A designer come from Taiwan, who have lots of interest, such as singing, dancing, drawing and so on. She believe there is superior interpretation for everything. Based on market research and data analysis, who provide brand solutions by analyzing data figures and understanding consumer demands and leads to the development of ideas and concepts in the context of creative art and design thinking. Combining eastern and western art, lifestyle and culture into the same picture.
View Winner ProfileWinner Client
Pin Shiang Tea Co., Ltd
Pin Shiang's tea leaves are chosen and picked from superior grade tea gardens located in high and cold areas of Taiwan. Collocated with tea-roasting master's unique roasting technique; from the selection of tea leaves, the strict requirement, One Tip, Two Leaves hand-picking standard, and the producing, processing and professional roasting skills, Pin Shiang is a specially made competition grade good tea, which we put all our efforts in and strictly ask for the quality.
Winner Brand
Circore
A creative agency based in Taipei that specializes in brand insight, strategy and design bringing results for our brand partners.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Iridescent, an Oolong Tea designed by the highly esteemed Chieh Yu Chiang, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Oolong Tea now.
Iridescent Oolong TeaResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Iridescent, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Iridescent Oolong Tea.
Press Releases
Read the official press release announcing Iridescent as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Iridescent Oolong Tea's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Iridescent at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Iridescent Oolong Tea.
Elevate Your Packaging Brand with the A' Design Award
Gain Global Recognition, Boost Credibility, and Attract New Customers and Media to Your Packaging Design
- Showcase your best packaging design work to a global audience
- Gain credibility and trust with prestigious awards
- Benefit from extensive media coverage and exposure
- Attract new customers and partners
- Receive expert feedback and evaluation
Pin Shiang Tea Co., Ltd
"Iridescent Oolong Tea" - Bronze A' Design Award Winner
Discover Now
Join A' Design Award
Feel Good with A' Design Award : It's completely FREE to sign up for an account, Without any obligations to upload a design or nominate a work. Uploading your work is FREE, and you keep your copyrights. Getting a Preliminary Score is FREE and confidential, with no obligations to nominate. If you decide to nominate, there's a one-time fee to have your work voted by grand jury panel. If you win, there are no contractually obliged "winner fees". The comprehensive A' Design Prize is provided FREE to winners!
Sign-Up for Free Now Discover A' Design PrizePreliminary Deadline Ends in:
Don't miss the opportunity to get a FREE Preliminary Score for your design!
Get Your Free Preliminary Score NowRegister now to receive:
- Indicative and free preliminary scores
- Additional jury feedback and suggestions
- Opportunity to improve your presentation
The registration process is simple:
- Create a free account
- Upload your design for free
- Receive your Preliminary Score within a few days