Pepsi Generations
Pepsi Generations Beverage Packaging by PepsiCo Design & Innovation is a winner of the 2019 Platinum A' Design Award in Packaging Design.
Pepsi Generations is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs.
Explore This Amazing WorkPepsi Generations Beverage Packaging
The design strategy for the Generations campaign was to tap into Pepsi’s equity as a dynamic, evolving brand and celebrate its ever changing expressions that remain iconic today. The designs celebrate specific generations and the unique contributions made to pop culture. Pepsi packaging has changed over the years, and a digital archive doesn’t exist for vintage designs, so the design team revived these iconic designs from the product archive to fit today’s manufacturing standards. The designs were created in multiple languages and new formats.
Featured Design
Pepsi Generations by PepsiCo Design & Innovation
Core Functionality
Beverage Packaging
Accolades
Packaging Design Award Winner in 2019.
Platinum Winner
Pepsi Generations Beverage Packaging
Pepsi Generations is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Pepsi Generations exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Pepsi Generations is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Winner Client
PepsiCo
At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
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Discover in-depth story of the Pepsi Generations, a Beverage Packaging designed by the highly esteemed PepsiCo Design & Innovation, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Beverage Packaging now.
Pepsi Generations Beverage PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Pepsi Generations as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Pepsi Generations Beverage Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Pepsi Generations at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Pepsi Generations Beverage Packaging.
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PepsiCo
"Pepsi Generations Beverage Packaging" - Platinum A' Design Award Winner
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