7UP Global Brand Refresh
7UP Global Brand Refresh Drink Packaging by PepsiCo Design & Innovation is a winner of the 2019 Silver A' Design Award in Packaging Design.
7UP Global Brand Refresh is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing Work7UP Global Brand Refresh Drink Packaging
The 7UP refresh, available outside the United States, was completed to reference the brand’s history in a bold and contemporary way. The visually rich and engaging brand platform tells a unique and totally 7UP story. The brand tagline, Feels Good to be You, was brought to life in a unique and ownable way, full of confidence and swagger, in order to be more relevant to today’s consumer. Powerful product photography highlights refreshment, and quirky lifestyle shots communicate playful cleverness, along with a nod to the illustrative legacy of 7UP.
Featured Design
7UP Global Brand Refresh by PepsiCo Design & Innovation
Core Functionality
Drink Packaging
Accolades
Packaging Design Award Winner in 2019.
Silver Winner
7UP Global Brand Refresh Drink Packaging
7UP Global Brand Refresh is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. 7UP Global Brand Refresh is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. 7UP Global Brand Refresh is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Client
PepsiCo
At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
View Brand ProfileRead The Inside Story
Discover in-depth story of the 7UP Global Brand Refresh, a Drink Packaging designed by the highly esteemed PepsiCo Design & Innovation, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Drink Packaging now.
7UP Global Brand Refresh Drink PackagingResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for 7UP Global Brand Refresh, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning 7UP Global Brand Refresh Drink Packaging.
Press Releases
Read the official press release announcing 7UP Global Brand Refresh as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the 7UP Global Brand Refresh Drink Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to 7UP Global Brand Refresh at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning 7UP Global Brand Refresh Drink Packaging.
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PepsiCo
"7UP Global Brand Refresh Drink Packaging" - Silver A' Design Award Winner
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