Cervinago Rosso
Cervinago Rosso Packaging Design by Luigi Mazzei is a winner of the 2019 Bronze A' Design Award in Packaging Design.
Cervinago Rosso is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkCervinago Rosso Packaging Design
In the early 1940s, a cinematographic current called "noir" took hold. The main protagonist turned out to be a dark lady, seductive and elegant, wearing dark clothes. The identity represented with the label design is inspired by Billy Wilder’s film "Double Indemnity". Label’s background and typeface lettering of Cervinago recalls the hidden content of the bottle and the dark lady's lipstick. Geographical production area prevails in the other typefaces. Infographics on the back label highlight the main features of the bottle.
Featured Design
Cervinago Rosso by Luigi Mazzei
Core Functionality
Packaging Design
Accolades
Packaging Design Award Winner in 2019.
Bronze Winner
Cervinago Rosso Packaging Design
Cervinago Rosso is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Cervinago Rosso is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Cervinago Rosso splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Luigi Mazzei
Graduated in Communication and Marketing Psychology, he discussed his degree thesis on the theme of "the influence of viral videos". To date he has several videos to his credit: advertising, experimental, viral, short films, documentaries, and sound installations etc. In 2010 he directed the viral video 'Lipstick Fever' finalist at the "Falstival", the first viral video festival in Italy. In 2011 he worked with Roberto Fazio interaction design studio creating case histories and marketing activities, including the campaign to disseminate video mapping, for the celebration of the 30 years of partnership between HUGO BOSS and Mclaren. For 10 years, he has been dealing with web and event marketing, working for lots of Calabrian companies and innovative startups, among the best known Atooma, proclaimed best app in the world in 2013. In 2014, he was identified and chosen by Augusto Coppola (co-founder of Innovaction Lab ) to present the story of "hope" of Startup Calabria together with giants such as Microsoft, Air B&B, JP Morgan at the Auditorium della Conciliazione in Rome. He has collaborated in the organization of events, related to the world of startups with IBM, MICROSOFT and Talent Garden, in the artistic and cultural field with Testaccio Lab in Rome. Organizer of the first Startup Weekend in Calabria and mentor of young startups. He then gave numerous consultations, for more than 50 companies in just 3 years, achieving excellent results. In the world of design and packaging he has obtained important international awards: 'International packaging competition' Vinitaly 2018 and 'A'Design Awards' 2019 in Como.
View Winner ProfileWinner Client
Azienda Agricola Cerchiara
The vinery was founded in 2015 when Agostino Cerchiara decided to follow his passion for agriculture and, specifically, for wine-growing. His sister, Vincenza, abandoned her career as tax consultant deciding to join Agostino in this experience.The first red wine label was born from the 2016 harvest: CERVINAGO (a combination of their names), produced from LACRIMA grapes, an ancient vine (16th century) belonging to the Magliocco family, which was abandoned for years but now revaluated.To date, the production is limited to a few thousand bottles, allowing them to personally follow all the production phases. The farming is organic and the harvest is carried out manually, ensuring a careful selection of grapes. The vinification process begins immediately to ensure that precious organoleptic properties of grapes are preserved; during fermentation phase cultured yeasts are not used and delestage (a French technique used to delicately extract color and perfumes) is performed. In 2018 they started the production of a white wine from Greco Bianco grapes with about one thousand bottles.
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Azienda Agricola Cerchiara
"Cervinago Rosso Packaging Design" - Bronze A' Design Award Winner
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