Off the Eaten Path (UK)
Off the Eaten Path (UK) Savory Snack by PepsiCo Design & Innovation is a winner of the 2019 Bronze A' Design Award in Packaging Design.
Off the Eaten Path (UK) is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkOff the Eaten Path (UK) Savory Snack
Motivated by authentic experiences that pique curiosity, Off the Eaten Path is a new range of premium plant based and vegetable snacks with unexpected blends of familiar ingredients. The hand-drawn illustrations, inspired by premium health and beauty categories, romance the key ingredients inside. The bag in carton structure stands out at shelf amongst the competition.
Featured Design
Off the Eaten Path (UK) by PepsiCo Design & Innovation
Core Functionality
Savory Snack
Accolades
Packaging Design Award Winner in 2019.
Bronze Winner
Off the Eaten Path (UK) Savory Snack
Off the Eaten Path (UK) is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Off the Eaten Path (UK) is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Off the Eaten Path (UK) splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Client
PepsiCo
At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Off the Eaten Path (UK), a Savory Snack designed by the highly esteemed PepsiCo Design & Innovation, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Savory Snack now.
Off the Eaten Path (UK) Savory SnackResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Off the Eaten Path (UK) as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Off the Eaten Path (UK) Savory Snack's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Off the Eaten Path (UK) at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Off the Eaten Path (UK) Savory Snack.
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PepsiCo
"Off the Eaten Path (UK) Savory Snack" - Bronze A' Design Award Winner
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