The Second Nature
The Second Nature Visual Identity by Xincong He is a winner of the 2019 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design.
The Second Nature is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkThe Second Nature Visual Identity
This project has two sections, Pace Gallery re-branding, and Second Nature exhibition VI design. Xincong (Jean), she used circular costumed typography to speak to the audience as a bridge, while the richness of the colors serves to establish the second element of visual tension. The Exhibition is for Tokujin Yoshioka's art. By visualizing the ice texture to alphabets, she transformed the physical material to the visual experiences. The interactive installation wall connected the artist and the audience through structured typography, light, and shadow.
Featured Design
The Second Nature by Xincong He
Core Functionality
Visual Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2019.
Bronze Winner
The Second Nature Visual Identity
The Second Nature is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. The Second Nature is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. The Second Nature splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Xincong He
Xincong He goes by Jean, a multidisciplinary digital product designer, and art director. A skilled maker, a passionate designer, and an artistic strategist/dreamer. Raised in China, lives in California, flying around the world. Interests in branding, interaction and experience design.
View Winner ProfileWinner Client
Xincong He
Xincong He goes by Jean, a multidisciplinary digital product designer, and art director. A skilled maker, a passionate designer, and an artistic strategist/dreamer. Raised in China, lives in California, flying around the world. Interests in branding, interaction and experience design.
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The Second Nature Visual IdentityResources for Journalists
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Xincong He
"The Second Nature Visual Identity" - Bronze A' Design Award Winner
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