Poetic Hotel
Poetic Hotel Packaging by Joel Derksen is a winner of the 2018 Silver A' Design Award in Packaging Design.
Poetic Hotel is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkPoetic Hotel Packaging
A boutique, international hotel asked us to redesign their in-room amenities. Each piece: shower cap, nail kit, shaving kit and dental kit all came as requested items to a visitor. Since the visitor had already "bought" the experience of the hotel, excessive branding was not needed. Instead, the design taps into a luxury experience, by sharing poems and evocative writing about travel, discovery and escape. As an extra challenge, we placed the poems in 3 languages: Chinese, Arabic and English.
Featured Design
Poetic Hotel by Joel Derksen
Core Functionality
Packaging
Accolades
Packaging Design Award Winner in 2018.
Silver Winner
Poetic Hotel Packaging
Poetic Hotel is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Poetic Hotel is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Poetic Hotel is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
Joel Derksen
Originally from Canada, Joel’s design practice is filled with complex and nuanced visual solutions for clients who demand sensitivity, insight, and communicable differences in the market. Start-ups, scale-ups and established brands benefit from his "no stones unturned" approach to problem solving, and his appreciation that complex situations bring forward unique perspectives. Before founding Studio Otherness, Joel’s focus on executing brand strategy led him to consult on refreshes and re-imaginings for companies such as Bosch, Elsevier, ING and Salomon. He previously worked with consultancies and agencies such as IDEO, HUGE and Landor. Joel is a consistent presence in the international design scene, sporting over 60 international publications, awards and features in his decade of work.
View Winner ProfileWinner Brand
Joel Derksen
Dedicated to the right brand attitude, the right strategy, and the right moment. I work with agencies and companies to find their space and own it with conviction, courage and thought.
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Poetic Hotel PackagingResources for Journalists
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Media Showcase
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Joel Derksen
"Poetic Hotel Packaging" - Silver A' Design Award Winner
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