USG Booth
USG Booth Exhibition Stand by Gerardo Broissin and Alejandro Rocha is a winner of the 2018 Bronze A' Design Award in Interior Space and Exhibition Design.
USG Booth is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkUSG Booth Exhibition Stand
This project is part of an 8 years consecutive commission to design for USG Mexico at Expo Cihac their booth, from the perspective of the designer it is challenging to face the same space every year, in any way the design team decided to continuing the design principles as in the past exercises. Consequently they showed a stand with an appearance that challenges any gravitational logic with just one object suspended in the middle of the space. The stand complies with the client's discourse on an innovative light construction system.
Featured Design
USG Booth by Gerardo Broissin and Alejandro Rocha
Core Functionality
Exhibition Stand
Accolades
Interior Space and Exhibition Design Award Winner in 2018.
Bronze Winner
USG Booth Exhibition Stand
USG Booth is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. USG Booth is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. USG Booth splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Gerardo Broissin and Alejandro Rocha
Committed professionals with society and its development, supported by 12 years working experience on the field of architecture, BROISSINarchitects was founded by Mexican architect Gerardo Broissin who is characterized for the development and contribution of innovative proposals in the solution of every project. The firm works to improve and to integrate diverse areas to their design process. Their work comprises an extensive range of forms, textures and ideologies. BROISSINarchitects is based on design groups lead by partners; Rodrigo Jimenez, Mauricio Cristobal, David Suarez, Alejandro Rocha, Alfonso Vargas, and Jose Luis Garcia.
View Winner ProfileWinner Client
USG Mexico.
USG has been a leading manufacturer of building products and innovative solutions for more than 115 years. Our wall, ceiling, flooring, sheathing and roofing products provide the solutions that enable customers to build the outstanding spaces where people live and do business.
Winner Brand
Broissin
BROISSIN provides efficient architectural services for all typologies focused on innovative and creative designs. They where selected on 2007 by Architectural Record as one of the 10 Design Vanguard emerging firms globally.
View Brand ProfileRead The Inside Story
Discover in-depth story of the USG Booth, an Exhibition Stand designed by the highly esteemed Gerardo Broissin and Alejandro Rocha, awarded with the very prestigious A' Interior Space, Retail and Exhibition Design Award. Explore more about the intricate details and the story behind this unique Exhibition Stand now.
USG Booth Exhibition StandResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing USG Booth as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the USG Booth Exhibition Stand's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to USG Booth at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning USG Booth Exhibition Stand.
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USG Mexico.
"USG Booth Exhibition Stand" - Bronze A' Design Award Winner
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Designer's Portfolio
Explore other works by Gerardo Broissin and Alejandro Rocha
Gerardo Broissin and Alejandro RochaJoin A' Design Award
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