Hello Goodness Life in a Day Animation
Hello Goodness Life in a Day Animation Brand Messaging by PepsiCo Design and Innovation, Bewilder is a winner of the 2018 Silver A' Design Award in Advertising, Marketing and Communication Design.
Hello Goodness Life in a Day Animation is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkHello Goodness Life in a Day Animation Brand Messaging
Hello Goodness was created to make 24/7 healthier solutions accessible to the on-the-go consumer. The brand curates PepsiCo's portfolio of better-for-you snacks & beverages and makes them easily accessible. Hello Goodness was launched with a sleekly designed next-generation vending machine and the platform is exploring and prototyping new ways to go beyond vending. The Hello Goodness brand communicates a visual design language that is clean, colorful and category breaking.
Featured Design
Hello Goodness Life in a Day Animation by PepsiCo Design and Innovation, Bewilder
Core Functionality
Brand Messaging
Accolades
Advertising, Marketing and Communication Design Award Winner in 2018.
Silver Winner
Hello Goodness Life in a Day Animation Brand Messaging
Hello Goodness Life in a Day Animation is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Hello Goodness Life in a Day Animation is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Hello Goodness Life in a Day Animation is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Client
PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. At PepsiCo design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us in everything we imagine, develop and execute. Our goal is clear: to connect PepsiCo’s beverage, snacks and nutrition portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touchpoints and regions of the world. We firmly believe design and design thinking are significant catalysts of innovation and growth that powers our global brands.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
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Hello Goodness Life in a Day Animation Brand MessagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Hello Goodness Life in a Day Animation as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Hello Goodness Life in a Day Animation Brand Messaging's unique features, innovation, and impact.
Media Showcase
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PepsiCo
"Hello Goodness Life in a Day Animation Brand Messaging" - Silver A' Design Award Winner
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