Maker Overnight Oats
Maker Overnight Oats Brand Packaging by PepsiCo Design & Innovation is a winner of the 2018 Golden A' Design Award in Packaging Design.
Maker Overnight Oats is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkMaker Overnight Oats Brand Packaging
The Maker Oats story includes conveying ease through simplicity, premium ingredients through product visibility, and a reusable jar and refill system for sustainability. The design language, inspired by Scandinavian simplicity, embraces simple geometry paired with clean iconography and sans serif letterforms, translating traditional premium cues into a modern interpretation. The strategy goes against the category norms to disrupt and create a unique point of difference. The use of purposeful, premium materials shifts the conversation from "just another oatmeal" to a breakfast experience.
Featured Design
Maker Overnight Oats by PepsiCo Design & Innovation
Core Functionality
Brand Packaging
Accolades
Packaging Design Award Winner in 2018.
Golden Winner
Maker Overnight Oats Brand Packaging
Maker Overnight Oats is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Maker Overnight Oats is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Maker Overnight Oats creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
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Discover in-depth story of the Maker Overnight Oats, a Brand Packaging designed by the highly esteemed PepsiCo Design & Innovation, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Brand Packaging now.
Maker Overnight Oats Brand PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Maker Overnight Oats as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Maker Overnight Oats Brand Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Maker Overnight Oats at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Maker Overnight Oats Brand Packaging.
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pepsiCo Design & Innovation
"Maker Overnight Oats Brand Packaging" - Golden A' Design Award Winner
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