NS GAIA AW-17

Sidharth Sinha

N&S GAIA is a New Delhi based contemporary womenswear label which is rich in unique design and fabric techniques. Formation & Journey: The brand was founded by designer Sidharth Sinha in 2014. Since its debut, N&S GAIA has gained international recognition. We have showcased collections at PITTI SUPER MILAN 2018, London Fashion Week (Fashion Scout London Fashion Week), Paris trade shows(WHO’s NEXT) and entered further in Asian market with a showcase at Malaysian Fashion Week(Elected by The Future of Asia as the Upcoming Ready To Wear Designer Brand which was presented at Malaysia Fashion Week) . Brand Philosophy: We acknowledge nature through our Name itself where N stands for Nature, S is Sustainability and GAIA symbolises mother earth. We at the same time majorly incorporate modern sensibility and taste in our designs, hence attract people of different generations. We also use industrial waste and surplus and up-cycle it in our products like surface development and trims. Dakmanda hand weave which we often use in our presentations incorporates a highly valued handcraft of the Garo Tribe from North East India. Another element which is unique to our brand is the Prints which Sidharth himself designs through his observation of nature and travels, he also mixes photography to create these dynamic prints which have been favourites to our clients. Since our inception, we have always showcased this craft, in-fact the beginning of our label was when our creative director(Sidharth) decided to go ahead and explore this craft. We use sustainability in our approach to design. Many of our drapes involve maximum fabric consumption and less wastage. We also encourage using the same garment silhouette/ structure over different seasons to promote slow fashion and clothes which could be worn season after season. It is also helpful in reducing wastage of manpower and resources. Brand Philosophy: The brand has its unique aesthetics which majorly takes inspiration from nature in its various forms. We acknowledge nature through our Name itself where N stands for Nature, S is Sustainability and GAIA symbolises mother earth. We at the same time majorly incorporate modern sensibility and taste in our designs, hence attract people of different generations. A lot of our clients experience through the drapes of our designs that garments develop a unique character of their own as the clothes interact with the body and often take form through it, just like how nature works. We also use industrial waste and surplus and up-cycle it in our products like surface development and trims. Dakmanda hand weave which we often use in our presentations incorporates a highly valued handcraft of the Garo Tribe from North East India. Another element which is unique to our brand is the Prints which Sidharth himself designs through his observation of nature and travels, he also mixes photography to create these dynamic prints which have been favourites to our clients. Since our inception, we have always showcased this craft, in-fact the beginning of our label was when our creative director(Sidharth) decided to go ahead and explore this craft. We use sustainability in our approach to design. Many of our drapes involve maximum fabric consumption and less wastage. We also encourage using the same garment silhouette/ structure over different seasons to promote slow fashion and clothes which could be worn season after season. It is also helpful in reducing wastage of manpower and resources.